Senior Marketing Automation Executive

Senior Marketing Automation Executive

30 Apr
Ordnance Survey

30 Apr

Ordnance Survey


Ordnance Survey (OS) provides national mapping services for Great Britain and is world-leading provider of geospatial solutions.

OS location data and expertise has helped governments make smarter decisions, businesses gain valuable data insight, and everyone experience the world outside for over 225 years.

Our busy Customer and Marketing team is looking for people to support their mission - to reach the hearts, minds, and spirits of our customers to help them meet their goals.

Join us and you’ll have an opportunity to make an impact. To empower projects that deliver real-world benefits across Britain. To hear our customers say they couldn’t have done it without us. And to be central to OS’s vision:

to be recognised as world leaders in geospatial services; creating location insight for positive impact.

About the role

This role will be responsible for the management and evaluation of our Marketing Automation platform which is a key campaign and customer communication system for the OS busines. You will take a hands-on role in ensuring the platform is set up optimally for the business to meet their goals.

Sitting within the Customer & Marketing team you’ll act as the focal point for Marketing Automation, working with the Digital Team and BU Marketing colleagues to set best practice, evaluate campaign performance and recommend improvements.

Key Responsibilities

As a champion for marketing automation at OS, you will have overall ownership and management of the platform and deliver clear & insightful reporting to drive business benefits.

You’ll ensure the business is equipped to make the most of the platform and will identify and drive the implementation of new features and functionality. This will include arranging training/coaching for users, the co-creation of manuals/guides, managing user roles, setting up new users, monitoring users’ experience and identifying gaps.

You’ll create the platform strategy and approach to advise BU Marketers. Working with stakeholders, you’ll support delivery of their briefed campaigns, including complex analysis where campaigns/automations may require new data elements or non-standard profiling.

You’ll have overall responsibility for email marketing automations and work with our platform partner to ensure reporting is set up, and journeys & goals are monitored. You’ll use this insight to drive any updates either personally or through the wider team.

You will also ensure that data quality is maintained and audited as per our regulatory requirements working across the platform and Dynamics as our CRM.

Identify new opportunities, features and functionality of the platform and it’s integration with other OS systems, to improve customer experience and marketing effectiveness. Evaluate the business benefits of new features, working with the wider team and our platform partner.

Monitor platform use across the entire account focusing on engagement metrics, counts, contacts, automations and more. Report clearly the marketing results of each campaign, with continual learnings, optimisation and improvement advised.

Training new and existing users at a minimum every quarter.

What we’re looking for

- Direct and multi-channel digital marketing experience is essential.

- At least 2 years’ experience of working with a marketing automation platform – ideally DotDigital, MSDynamics or other cloud-based platforms – to deliver marketing & potentially transactional comms.

- Experience of analysing & reporting campaign performance and applying insights to optimise.

- Have worked in close partnership with suppliers/agencies to deliver success.

- Dynamics/other CRM platform experience is also desirable.

- Knowledge of web behaviour tracking & lead scoring and how these influence the development of customer communication campaigns throughout the marketing funnel, would be an advantage.

The Rewards

We want you to love what you do. That’s why our benefits package rewards a job well done. We’ll give you:

- Salary – £ 30,345 to £33,915

- Performance related bonus

- A competitive pension scheme

- 37 hour working week (with flexible working options)

- 25 days annual leave - (30 days after five years) bank holidays and an extra 3 over Christmas

- Plus, a suite of excellent additional benefits

Location: This role will be based at our state-of-the-art Headquarters in Southampton. However, all our people, where they can are currently working from home.

To apply: Please upload your covering letter and CV demonstrating your suitability for the role.

Closing date: 16 May 2021

We believe diversity and inclusion is about working together – in a supportive and respectful environment to reach our full potential. We think combining different backgrounds, experiences and perspectives will help us reach our vision and be trusted and admired across the globe for setting the standards and leading the way. We are looking for talented and experienced individuals from a range of backgrounds and welcome applications from any race, age, gender, background or religion.

We’re individually talented and collectively powerful and we give you the space to take your career in whichever direction you want.

We’re always happy to hear from you, so don’t forget to follow us on Twitter, LinkedIn or find us on Facebook.