27 Oct
Spark Foundry
London
Job description
Job Description
We are recruiting for a Performance Planning Manager who can blend digital cross-channel media planning, campaign activation and overall account coordination and client servicing in the UK Haleon Expert team.
This includes a focus on the development of best in class GB&I; media plans along with seamless activation and proof of value through effective measurement frameworks.
This person will be supported by an offshore activation team.
Responsibilities
- Planning, Insights and Reporting
- Develop detailed channel media plans applying EU strategy, learnings, optimisations and best practice
- Ensuring that all channels are briefed with sufficient budgets and manage delivery
- Working with media partners in local markets to ensure quality and efficiencies are maintained
- Ensuring the highest quality is maintained across the activation teams, as well as summarising bi-weekly reporting into digestible insights and recommendations
Account & Stakeholder Management
- Day to day client contact and conduit between planning and activation team
- Work collaboratively with creative agency partners on fulfilling media plan creative requirements
- Digital representative for client meetings supported by activation team where necessary
Qualifications
- Previous experience within an activation or planning team, either at Senior Executive or Manager level
- Strong analytical skills - ability to analyse raw data, identify true insight and develop actionable recommendations
- Understanding of all digital media channels, as well as knowledge of biddable platforms Meta, LinkedIn, DV360 and SA360
- Demonstrates the ability to cultivate strong relationships with creative agencies and media partners
- Strong digital experience and knowledge of KPIs, optimization metrics and campaign reporting particularly in search, social and programmatic
▶️ Performance Planning Manager
🖊️ Spark Foundry
📍 London