Content Manager

Content Manager

Role summary/purpose of job

Freshfields is a high-touch, intensely client-focused organisation. The Marketing and Business Development function operates in a dynamic, fast-paced environment with a wide range of stakeholders. There is a healthy component of “rolling up sleeves and doing” in the role, which involves hands-on execution and strategic thinking.

The individual will work closely with colleagues across the global Marketing and Business Development team, collaborating to deliver impactful, engaging content that enhances the firm’s thought leadership in support of its strategic objectives. Strong interpersonal skills and the ability to build lasting relationships within a partnership environment are essential,





as well as a collaborative and consultative working style.

The role is key to defining and delivering internal and external content that aligns with the firm’s broader strategic objectives, from drafting articles, speeches and compelling award submissions to developing video scripts and creating infographics. You’ll need a meticulous eye for detail, a creative flair, and the ability to adapt your content to different formats and platforms.

With significant delivery elements, you will be responsible for crafting stories that engage our key stakeholders and target audiences, driving digital engagement, and ensuring continuous improvement of our content approach. Creativity, structure, knowledge of the changing news agenda and a passion for collaboration are crucial to success within our team.

Key Responsibilities & Deliverables

Part of our global Marketing & Business Development function, this role reports to the Director of Global Communications (within the global communications team) and can be based in Manchester,





Raleigh or Bratislava.

Main areas of responsibility:

- Collaborate with team members to support the development of creative, high-impact content that aligns with the firm’s strategic objectives and brand, helping to communicate our thought leadership and values to key stakeholders and external audiences.

- Proactively track and assess the competitor content environment targeting our key audiences to ensure the continued evolution of our content strategy and ouput to maximise impact, engagement and newsworthiness.

- Write, edit, and develop a wide range of content across various channels, including thought leadership articles, award submissions, video scripts, speeches, infographics and case studies that showcase the firm’s expertise and client successes.







- Support the creation of engaging content that enhances the firm’s thought leadership and helps build its reputation across key sectors and industries.

- Work with stakeholders across the business to recommend the best content approaches for achieving their communications objectives, ensuring clarity, accuracy, and alignment with brand and style guidelines, acting as an ambassador for our brand and tone of voice at all times.

- Collaborate with the wider global communications teams to ensure consistency of messaging across all channels, adapting content to fit the needs of each platform.

- Help to prioritise incoming content requests, provide strategic counsel to maximise impact and success, while ensuring timely delivery of high-quality outputs and maintaining meticulous attention to detail.







- Support the evolution of our content strategy by incorporating innovation, audience insights, and emerging trends in content formats and platforms.

- Develop strong working relationships with internal stakeholders globally to ensure alignment and drive collaboration across markets.

- Some travel between the London and Manchester offices should be expected.

Key Requirements

Essential

- Considerable experience in a content, editorial, marketing or communications role in a global, matrixed organisation.

- Strong project management skills with the ability to manage multiple deadlines and deliver high-quality outputs under pressure, with a focus on results.







- Creative thinking with the ability to identify innovative approaches to achieve agreed content objectives and execute them effectively.

- Excellent writing and editing skills, with experience producing high-quality content tailored for diverse audiences.

- Proven ability to build strong working relationships with a range of stakeholders, including senior partners and decision-makers, with the ability to influence decisions and align content with business goals.

- Familiarity with creating multimedia content, including video scripts, storyboards, and infographics, with experience managing external vendors for production.

- High level of accuracy and attention to detail, ensuring all content aligns with the firm’s brand and style guidelines.

- Research and analytical skills to inform content development and ensure relevance to current trends in economics, politics, and international business.







- Resilience and a calm, positive demeanour under pressure, coupled with decisiveness and maturity of judgment in decision-making.

Desirable

- Fluency in other languages.

- Experience working with legal services or professional services industry.

Freshfields Overview

Freshfields Bruckhaus Deringer is a major international law firm, providing business law advice of the highest quality. We want to be the law firm that clients turn to for legal advice where it most matters, wherever in the world that may be. The Firm has over 2,400 lawyers in 28 offices around the world, providing a comprehensive service to national and multinational corporations, financial institutions, and governments.







Our people make our firm - we are a people business and want to create a welcoming and supportive environment where all can flourish. We see diversity as a strength which creates fresh perspectives and generates new ideas. We enjoy our work and are determined to do an outstanding job. We deliver best when working in teams. Our culture is a product of the combined mindsets and behaviours of our people which is through the Being Freshfields principles, outlined below:

- we show respect to everyone

- we are there for one another

- we are open with each other

- we are positive role models

We think and work globally - we do not just say we are one firm; we act like one firm right across the world. We work wherever our clients need us. This is how we define ourselves, not by reference to where we have offices. Cross-border work is not just what we do,





it is what we excel at. We understand what it really takes to work across different legal systems and commercial environments and to bridge language and cultural gaps.

We aim to add value in everything we do - we are passionate about helping our clients succeed. We use our experience and creativity to help clients make judgements and achieve their goals. In everything we do, we seek to make a real difference to the communities in which we operate.

Freshfields is committed to promoting equality and diversity and to developing a culture that values differences, recognising that employees from a variety of backgrounds make important and positive contributions to our business and how we service our clients.

Inclusion

Freshfields is an equal opportunities employer and all applications received by the firm will be considered based on their merit alone and we welcome applications from all suitably qualified individuals regardless of background. All offers of employment will be conditional on the candidate having/securing the right to work in the UK and providing the firm with evidence of that right (as required by the Immigration, Asylum and Nationality Act 2006) prior to employment commencing.

Freshfields is a Ban the Box employer. We ask applicants to disclose criminal convictions only when a conditional job offer is made. A conviction does not automatically lead to withdrawal of the offer: we make decisions on a case-by-case basis and take a number of factors into account (e.g. the role you are applying for and the circumstances of the offence). You would have the opportunity to discuss the matter with us before we make a decision.

▶️ Content Manager
🖊️ FBD UK
📍 Manchester