26 Oct
Chip
London
Job description
As a CRM Manager (Savings) at Chip, you’ll be at the forefront of driving customer engagement and growth for our savings products.
Your primary focus will be on cross-selling savings accounts, increasing customer balances, and managing the Product Versions and Issues (PVI) catalogue within the CRM.
This is a critical role in ensuring that our savings communications are personalised, timely, and effective at converting and retaining customers across different product offerings.
This position is ideal for an experienced CRM professional with a strong understanding of customer lifecycle management and a passion for fintech and savings products.
What you can expect to be doing :
- Cross-Sell Campaigns :
Design and execute CRM campaigns to cross-sell savings accounts to existing customers, ensuring tailored messaging to drive product adoption and engagement.
- Balance-Building Strategies : Develop strategies to encourage customers to increase their savings balances, using personalised, data-driven communications that motivate savings behaviour.
- PVI Catalogue Management : Oversee the management of the Product Versions and Issues (PVI) catalogue within CRM, ensuring accurate and targeted communications related to different savings accounts and rate issues.
- Customer Segmentation and Personalisation : Work closely with the customer insights team to create refined customer segments, delivering personalised communications that resonate with customers at different stages of their savings journey.
- Automated CRM Journeys : Build automated customer journeys that guide users through key stages of their relationship with Chip’s savings products, from account activation to balance growth and cross-sell opportunities.
- Data-Driven Optimisation : Analyse CRM performance data to continuously refine and optimise campaigns for better engagement, retention, and conversion.
Leverage insights to improve messaging, segmentation, and automation flows.
Cross-Functional Collaboration : Collaborate with the savings squad, product, data, and content teams to align CRM strategies with overall business goals and product initiatives.
Ensure that CRM efforts are fully integrated with product updates, versioning, and issue management.
Braze Platform Management : Utilise Braze (our CRM platform) to manage and optimise campaigns, automations, and customer segments specific to savings products.
What we’re looking for :
- CRM Expertise :
At least 2-3 years of experience in CRM marketing, preferably within fintech, financial services, or a related field.
- Data-Driven Mindset : Strong numerical skills with an aptitude for working with spreadsheets, large datasets, and customer segmentation tools.
- Collaboration Skills : A team-oriented mindset, comfortable working closely with product, data, and engineering teams to execute effective CRM strategies
- Attention to Detail : Precision in managing communications around product versions and issues, ensuring that all messaging is accurate, timely, and aligned with product updates.
- Problem-Solving Ability : A proactive, solutions-oriented mindset, quick to understand complex product-related issues and develop CRM-driven solutions to address them.
Nice to have
- Experience working in fintech or financial services with a focus on savings or investment products.
- Familiarity with lifecycle marketing, cross-sell tactics, and customer behaviour analytics.
What we’re really looking for : ️
Someone with a genuine interest in Chip and is excited about being part of a fast-growing company and our mission to build the investment super app of the future.
Although we’re in the financial space, and under the scrutiny that comes with it, the current marketing team works well together, and even sometimes with a smile.
We’re sure you’ve got the technical skills, otherwise, you would have stopped reading by now, so let us be clear on what will make us want to work with you.
We want a real person,
with interests outside of work, to join our team. You could be a dancer, a gamer, a musician, a parent, a hockey fan, or even that one person that still writes Twilight fan-fiction. Doesn’t matter to us.
At the interview stages, we will be looking for empathy, eq, fun stories, and the ability to smile even when things are tough.
PERKS
- £50,000 - £55,000 per annum
- Discretionary share option bonus
- Workplace pension scheme
- Private medical insurance (medical history disregarded)
- Employee Assistance Programme
- Cycle to work scheme
- Season ticket loan
- Free ChipX subscription for UK-based employees
- We are an equal-opportunity employer and value diversity
- Flexible working arrangements
- Unlimited holiday (policy not to count) ️
- Annual £1500 Personal Learning Allowance
- £30 per month Chip Fitness Benefit to suit your Mental / Physical Wellbeing
- Company laptop
- Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high-growth fintech startup
Our Interview Process :
- Video screen with someone from our Talent team
- Video interview with the hiring manager
- Short take home task
- Final interview with CMO
Our mission is to build wealth for our generation
Chip started out in 2017 as a clever app to help people save without lifting a finger.
Fast forward five years, and now we’ve grown into an award-winning wealth app used by over 500,000 people and managing over 4 billion pounds.
And we’re not slowing down.
Our vision
We know planning for your future can be a tedious, daunting task often avoided, so we want to change that. We're building the wealth app for our community, giving them one place for saving and investing.
We're giving customers control and guidance to effortlessly build their long-term wealth using award-winning tech, while celebrating their achievements along the way.
Who we are
Chip has a creative and diverse team of 160, from all different backgrounds and industries. We’re driven and passionate people, but no one takes themselves too seriously.
Don’t just take our word for it. We have a few awards under our belt, including Best Personal Finance App at the 2022 & 2024 British Bank Awards.
Our Values
Be ACCOUNTABLE
Everything you do matters,
Care about the end result, Challenge the norm, Disagree, yet commit to making it happen once a decision has been made, Do the best job possible
Be BOLD
Share our Ambition and do your bit to achieve it, Innovate : challenge the norm, break the mould and make it happen, Set goals that truly align with our mission, Do your best for our customers
Be COLLABORATIVE
Work cross-functionally - we win as a team, Build strong relationships based on trust, Treat others fairly and respectfully, Hold others to account, Be supportive and inclusive, Have fun together
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work.
We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Note to Agencies
Chip does not accept unsolicited CVs from recruiters or employment agencies in response to any of our live roles on our career page.
Chip will not consider or agree to payment of any referral compensation or recruiter fee relating to these unsolicited CVs.
Chip explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency.
Any unsolicited CVs, including those submitted to hiring managers, are deemed to be the property of Chip.