26 Oct
Healthcare Central London
London
Job description
Job Title : Campaigns and Content Manager
Salary : 42-50K per annum (Band 6 Equivalent)
Responsible To : Head of Communications and Engagement
Hours : 22.5 hours per week
Key Relationships
32 General Practices : 4PCN’s, WL ICB, Central London Borough Team, Westminster City Council,
Bi-Borough (West London), Central and North West London NHS Foundation Trust (CNWL),
Central London Community Healthcare NHS Trust (CLCH), One Westminster, Imperial College Health Partners
Who We Are
Healthcare Central London Ltd (HCL) is a federation of 32 General Practices and 4 Primary Care Networks (PCNS) in Westminster caring for more than 275,000 registered patients.
We provide Community and Primary Care services to our local residents, in addition to a wide range of staffing, management and administrative support to our member practices.
By working closely with our PCNs and other key partners, including the Local Authority and community Organisations, we help people to stay well and live healthier lives for longer.
We operate Federation-led services including Respiratory and Spirometry hubs; Community Cardiology; Community Dermatology;
Community Diabetes service; Access E-hub and Enhanced Access and we support PCNs with managing their NWL single offer contract of services and the National Network DES contract, including ARRS roles.
We are proud to have a unique model of community-led care and support to tackle imbalances and inequality in the system called The Octopus’ and takes us on a journey as part of the Westminster Integrated Neighborhood Team (INT)
We work collaboratively with other partners in the commercial sector including joint ventures; research and consultancy.
Our Approach
Our approach is to deliver exceptional assistance to our 32 General Practice members and to operate our NHS contracts in a manner that supports our Practices and their patients by providing services economically, locally, promptly and in a familiar environment.
Our employees work flexibly according to the needs of our customers, typically onsite at our practices, or hub sites including South Westminster Centre or at our office at Capital House near Edgeware Road tube station.
Our Purpose
Our purpose is to transform Health and Wellbeing in our communities.
Our Vision
Our Vision is to be the Healthcare Provider of choice, rooted in primary care.
Our Values
For our practices, patients, teams and ecosystem we commit to be :
Compassionate : we listen respectfully, offer the opportunity for different viewpoints,
and are kind to each other
Accountable : we work with integrity, taking accountability for our work to achieve the highest quality outcomes
Resilient : we listen and with this feedback, we constantly build and improve
Pioneering : we champion change, embrace creativity and promote innovation and new ways of thinking
Aspirational : we nurture and motivate so our people are enabled to reach their full potential
Role Summary
We need a Campaigns and Content Manager to run and implement content creation across multiple parts of the business. You will be working across the organisation to develop creative material such as articles, social media posts, posters and website content.
You’ll work with various team leads to identify what content is needed for the audience and how it should be delivered.
Working closely with the Head of Communications and Engagement, you’ll think strategically about how content can be used to enhance the Federation’s reputation, promote staff excellence and demonstrate the high-quality care we provide to patients and our member Practices.
The primary focus of the role is on internal material development but there is scope to work on media relations and / or digital marketing campaigns to promote our services.
We’re looking for someone with big ideas who can help us demonstrate our leadership in Primary Care innovation.
Role Requirements and Responsibilities
Develop a content hub of evergreen content related to our roles and services that can be shared within the Federation and with our member Practices content to be repurposed in multiple formats e.
g. posters, website content, articles, newsletter posts
- Draft content for weekly newsletter and monthly partners’ newsletter
- Work with Federation teams to understand their communications needs and develop material as needed
- Support the Head of Communications with media relations outreach including development of press releases and pitches where needed for campaigns
- Support Business Development with pitches, sales reports or packages
- Manage and update content on HCL / CLH and Practice websites
- Create content calendar for regular HCL social media content
- Act as a brand guardian, ensuring best use of our brand voice and visuals
- Support Head of Communications and Engagement with brainstorming ideas and developing strategy that supports the overall business vision and values
- Support Head of Communications with digital marketing or paid advertising support where needed to promote training or services
Requirements
Person Specification
Qualifications and Experience
Essential
5+ years’ experience in communications, journalism, marketing communications or a related field
Desirable
- Bachelor’s degree in English, marketing, communications, creative writing or journalism
- Experience with WordPress and its associated plugins
- Experience running digital marketing campaigns via Google and / or Meta
Knowledge
Essential
- Working knowledge in healthcare, preferably within Primary Care
- Extensive knowledge in developing communications campaigns and writing content in multiple formats
- Working knowledge of using creative tools such as Canva, Loom, Adobe etc.
Desirable
- Knowledge of contacts within UK health media
- Knowledge of accessible communications guidelines and best practice
Skills
Essential
- Excellent written communications skills and strong creative content skills such as poster design, video editing, social media management, etc.
- Ability to manage various projects independently by being agile, proactive and reactive
- Strong skills managing creative projects and content
- Good internal networker skills, willing to make connections within teams and services to support content development
- Has the ability and is happy to get stuck in and problem solve
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope of the post.
▶️ Campaigns and Content Manager
🖊️ Healthcare Central London
📍 London