26 Oct
Chip
London
Job description
As a CRM Manager (Loyalty ) and part of the newly formed Loyalty Squad, you’ll play a pivotal role in shaping the way we retain and engage customers across both our investments and cash savings products, including ISAs, easy access savings accounts, and instant access accounts.
You’ll lead initiatives that focus on referral marketing, customer migration through pricing tiers, and retention strategies as customers transition from acquisition to loyalty phases.
This role is perfect for someone with a few years of CRM experience who’s ready to take the next step in their career, leading campaigns and initiatives aimed at improving customer retention, driving referrals, and increasing customer lifetime value.
What you can expect to be doing :
- Lead CRM Campaigns : Own the end-to-end execution of CRM campaigns to drive customer loyalty and retention, with a focus on referrals and lifecycle management.
- Build Referral and Retention Strategies : Develop strategies to increase the number of users who make referrals and shorten the time taken to do so.
Focus on retaining users as they move through pricing tiers and product transitions (e.g., from acquisition offers to standard rates).
- Optimise for Engagement : Leverage email, push notifications, in-app messaging, and content cards to deliver targeted, personalised communications that engage and delight our customers across both investment and cash savings products.
- Collaborate Cross-Functionally : Work closely with the investment and cash savings squads, content, data, and engineering teams to deliver high-performing, automated CRM journeys.
- Segment and Personalise : Partner with the customer insights team to identify key customer segments,
ensuring communications are tailored to user behaviours and preferences, particularly those at different points in their financial journey.
- Enhance CRM Capabilities : Utilise Braze (our CRM platform) to optimise CRM capabilities, test new features, and introduce advanced automations that drive business results.
- Report and Analyse : Use your analytical skills to track, measure, and report on the performance of loyalty and referral campaigns, making data-driven decisions to continuously improve our CRM initiatives.
What we’re looking for :
- CRM Expertise : At least 2-3 years of experience in CRM marketing, preferably within fintech, financial services, or a related field.
- Loyalty & Retention Focus : Demonstrable experience in creating and executing strategies aimed at customer retention, referrals,
or lifecycle marketing.
- Performance Mindset : Strong numerical skills and with a KPI driven approach, comrortable working with spreadsheets, large datasets, and customer segmentation tools to do this.
- Technical Proficiency : Hands-on experience with Braze or similar CRM platforms
- Cross-Team Collaboration : A collaborative team player comfortable working across departments with creatives, data scientists, engineers, and product teams.
- Calm Under Pressure : Ability to manage multiple projects at once, staying calm and delivering high-quality work, even under tight deadlines.
- Fintech & Personal Finance Enthusiast : A passion for fintech, investments, and savings products, and a genuine interest in helping customers build their financial futures.
What we’re really looking for : ️
Someone with a genuine interest in Chip and is excited about being part of a fast-growing company and our mission to build the investment super app of the future.
Although we’re in the financial space, and under the scrutiny that comes with it, the current marketing team works well together, and even sometimes with a smile.
We’re sure you’ve got the technical skills, otherwise, you would have stopped reading by now, so let us be clear on what will make us want to work with you.
We want a real person, with interests outside of work, to join our team. You could be a dancer, a gamer, a musician, a parent, a hockey fan, or even that one person that still writes Twilight fan-fiction. Doesn’t matter to us.
At the interview stages, we will be looking for empathy, eq,
fun stories, and the ability to smile even when things are tough.
PERKS
- £50,000 - £55,000 per annum
- Discretionary share option bonus
- Workplace pension scheme
- Private medical insurance (medical history disregarded)
- Employee Assistance Programme
- Cycle to work scheme
- Season ticket loan
- Free ChipX subscription for UK-based employees
- We are an equal-opportunity employer and value diversity
- Flexible working arrangements
- Unlimited holiday (policy not to count) ️
- Annual £1500 Personal Learning Allowance
- £30 per month Chip Fitness Benefit to suit your Mental / Physical Wellbeing
- Company laptop
- Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high-growth fintech startup
Our Interview Process :
- Video screen with someone from our Talent team
- Video interview with the hiring manager
- Short take home task
- Final interview with CMO
Our mission is to build wealth for our generation
Chip started out in 2017 as a clever app to help people save without lifting a finger.
Fast forward five years, and now we’ve grown into an award-winning wealth app used by over 500,000 people and managing over 4 billion pounds.
And we’re not slowing down.
Our vision
We know planning for your future can be a tedious, daunting task often avoided, so we want to change that. We're building the wealth app for our community, giving them one place for saving and investing.
We're giving customers control and guidance to effortlessly build their long-term wealth using award-winning tech,
while celebrating their achievements along the way.
Who we are
Chip has a creative and diverse team of 160, from all different backgrounds and industries. We’re driven and passionate people, but no one takes themselves too seriously.
Don’t just take our word for it. We have a few awards under our belt, including Best Personal Finance App at the 2022 & 2024 British Bank Awards.
Our Values
Be ACCOUNTABLE
Everything you do matters, Care about the end result, Challenge the norm, Disagree, yet commit to making it happen once a decision has been made, Do the best job possible
Be BOLD
Share our Ambition and do your bit to achieve it, Innovate : challenge the norm, break the mould and make it happen, Set goals that truly align with our mission,
Do your best for our customers
Be COLLABORATIVE
Work cross-functionally - we win as a team, Build strong relationships based on trust, Treat others fairly and respectfully, Hold others to account, Be supportive and inclusive, Have fun together
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work.
We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Note to Agencies
Chip does not accept unsolicited CVs from recruiters or employment agencies in response to any of our live roles on our career page.
Chip will not consider or agree to payment of any referral compensation or recruiter fee relating to these unsolicited CVs.
Chip explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency.
Any unsolicited CVs, including those submitted to hiring managers, are deemed to be the property of Chip.
▶️ CRM Marketing Manager (Loyalty)
🖊️ Chip
📍 London