Senior Art Director

Senior Art Director

25 Oct
|
Important Group
|
London

25 Oct

Important Group

London

We're Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT'S THE MISSION FOR THIS ROLE?

Content & Creative is Pentland Brands' centre of excellence for development and production of best-in-class, creative content. We want to build a content factory that powers Pentland's brands to be the most famous, the most relevant, the most desired and the easiest to purchase. We want to tell beautiful stories about our brilliant brands,





stories that bridge between creative communications and creative selling. We need to be 'chefs at the pass' for the brands delivering consistency and coherence across all touchpoints. We will have digital baked into everything we do, we will always start with our consumers and then build ideas around their behaviour.

We're ambitious - we don't just want to be a content factory; we want to be the best content factory delivering brilliant work at speed and at scale.

We want people with a passion for great work, who are obsessed with craft and want to learn how to build brilliant brands - from the inside out.

We are seeking a talented and experienced Senior Art Director to join our content team. As a Senior Art Director, you will play a pivotal role in shaping the visual identity Pentland's brands.

WHAT DOES THIS ROLE DO?

As our Senior Art Director, you will...

- Tell beautiful stories about our brilliant brands.






- Build a culture of great not good - drive obsessive curiosity and craft throughout the department. Then champion that throughout the wider organisation.
- Develop campaigns with particular emphasis on digital, including websites, and social - from pre-brief, through strategic development and creative execution.
- Coordinate and direct high profile global shoots, with the ability to manage and motivate teams to get the best out of shoot crews/talent.
- Work closely with the Creative Director leading more junior members of your team, educating them on what good looks like and pushing them to elevate their work.
- Bring consumers closer to our brands with elevated and well-crafted content.
- Provide management, leadership, inspiration, guidance, support and direction for the team,





critically evaluate the creative process and work to improve with the creative team.
- Have an opportunity to work across our 7 brands - all different in size, positioning, team and output.

WHAT DO I BRING TO THE ROLE?

To stand out in this role, you should have the following skills and experience:

- Hybrid skillset that covers art direction and design- motion is a plus.
- A portfolio brimming with brilliant conceptual work delivered to the highest standards across a full suite of channels with proven commercial results.
- Proven experience of developing campaigns with particular emphasis on digital, including websites, and social - from pre-brief, through strategic development and creative execution.
- A wide breath of experience in the fields of sports, fashion and lifestyle global brands.






- A brave and creative conceptual thinker who enjoys challenging their own thinking and approach to briefs.
- Expert knowledge and experience of Adobe Creative (CS6): Photoshop InDesign and Illustrator.
- Proven experience of leadership, collaboration and problem solving.

WHAT'S IN IT FOR ME?
- Competitive Salary + discretionary bonus
- 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
- Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
- Family-Friendly Benefits: Generous enhanced parental leave policies
- Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover,





life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
- Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
- Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
- Chance to join our Charity, D&I; and Sustainability employee networks.







As an equal opportunity employer, we're committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We warmly welcome your application.

▶️ Senior Art Director
🖊️ Important Group
📍 London

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