Marketing Specialist - UK & EU

Marketing Specialist - UK & EU

Overview

Connecting clients to markets – and talent to opportunity

With 4,300 employees and over 400,000 retail and institutional clients from more than 80 offices spread across five continents, we’re a Fortune-100, Nasdaq-listed provider, connecting clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.

At StoneX, we offer you the opportunity to be part of an institutional-grade financial services network that connects companies, organizations, and investors to the global markets ecosystem. As a team member, you'll benefit from our unique blend of digital platforms, comprehensive clearing and execution services,





personalized high-touch support, and deep industry expertise. Elevate your career with us and make a significant impact in the world of global finance.

Retail : Empower individual investors – and yourself – in the world of retail through a range of different financial products rooted in innovation and market intelligence. From FX and CFDs to precious metals, master an exciting world of wealth management tools.

Position Purpose

Reporting to the UK Marketing Manager, you will manage and support in day-to-day marketing operations for StoneX’s retail brands in UK – City Index & FOREX.com, and execute on the UK marketing roadmap. This includes working with the Central Marketing functions, Sales & HNW teams and Product teams to plan, develop and implement marketing campaigns, website updates, product enhancements, platform updates & client communication plans.

Responsibilities

Primary duties will include:

Support in the management of City Index and FOREX.com UK websites and user journeys, including:







- - Work with the central Customer Experience team to update requirements in our JIRA task management system
- Organise backlogs to ensure items are delivered on time and acc. to requirements
- Document user journeys across any/all activities/campaigns including acquisition channels, retention campaigns, regulatory requirements
- Website content organisation, including site navigation and user experience
- SEO, working with internal and external SEO specialists to ensure website is optimised and SEO KPIs are met
- Deliver roadmap for A/B testing across website/user journeys and report to senior management

Work alongside the UK & EU Marketing team to manage and update the marketing calendar daily with economic events, pricing/promotions activities,





acquisition campaigns, product releases, website roadmap, compliance projects & other relevant commercial initiatives. Delivering:

- - - Updated marketing calendar with key activities and promotions
- Briefing content team for marketing assets and collateral aligned to a plan
- Ensure activities are aligned to objectives
- Ensure activities are leveraged across brands/regions/channels where possible/relevant
- Work closely with the Snr Director, and central Acquisition and CX teams to plan and execute acquisition campaigns and ensure the production of regular display ads
- Be a champion and key stakeholder for the City Index and FOREX.com UK sites






- Monitor regional competitor and industry trends and report monthly with recommendations for City Index and FOREX.com initiatives
- Develop a deep understanding of products, platforms and functionality across the UK region
- Working closely on regulatory roadmap in-region ensuring this is up to date and accurate, being the lead point of contact for compliance related projects/updates
- Review and analyse website and communications reporting recommended optimisation opportunities
- Compile and deliver weekly &/or monthly reports detailing the month’s activity and performance against KPIs
- Liaise with cross-functional teams including client services and sales to identify opportunities to improve client experience and products
- Ensure all content is compliance approved






- Work with marketing and cross-functional teams to coordinate day-to-day activities that lead to the completion of projects and tasks
- Support UK Marketing by scheduling and organising the creation of website content

Qualifications

To land this role you will need :

- Ecommerce related marketing experience at a similar level within digitally led organisations, preferably in the financial, trading, CFD/spread-betting or online gambling sectors
- An understanding of the motivators of the target market
- Analytical skills and a data driven orientation
- Attention to detail
- Written skills – the ability to write accurate campaign briefs and where required campaign content
- Results driven/commercially orientated
- Intense customer focus
- Proactive and goal orientated






- Ability to work to tight deadlines and to prioritise effectively
- Ability to develop effective long-term working relationships both within the department & across departments and at all levels within the organization
- Experience of creating compelling campaign proposals and presenting at a senior level
- Commitment to continuous improvement and best practice
- Educated to degree level or equivalent

▶️ Marketing Specialist - UK & EU
🖊️ StoneX Group
📍 London