25 Oct
Currys
London
Job description
Role overview :
PR and Social Media Manager
London
Currys London Campus at Waterloo (LHO004)
Permanent
Grade 4
In your role as our PR and Social Media Manager’ you’ll primarily be responsible for driving forward our PR and Social Media efforts to support our overall marketing efforts and brand growth.
You’ll work multi-channel across our marketing mix, taking ownership and responsibility for campaigns and activity that help drive brand awareness, as well as acquisition.
You will also work closely with an exciting and innovative Creative and PR agency to manage campaigns end-to-end, helping to define and implement a new strategic approach that delivers our brand story.
You’ll work collaboratively alongside colleagues who own different areas of our marketing mix, supporting and guiding one-another to achieve and drive meaningful result.
iD Mobile is one of the fastest growing MVNOs ever in the UK market. We quickly grew to over 1.9 million subscribers as a disruptive new entrant, levering our unique position as the only network owned by Currys (a FTSE 250 company).
iD is one of the main strategic growth opportunities for Currys, underpinning its mobile category.
The MVNO team are at the heart of realising our strategic ambition and plan. This opportunity is for someone with a passion for delivering business value, each time and every time, through the successful execution of technology, people and business process enabled change
Role overview :
As part of this role, you’ll be responsible for :
- Our PR and Social Media channels; managing the relationships, briefs, and outputs with our Creative and PR agencies.
- Developing and executing effective PR and Social strategies,
with a distinct focus on consumer media and consumer digital channels.
- Managing Social and PR calendars and execute campaign activity that delivers our commercial and brand objectives.
- Analysing and report on the effectiveness of our campaigns, providing insights and recommendations for continuous improvement.
- Producing market and competitor analysis via research to stay ahead of industry trends and competitor strategies.
- Management of the PR and Social marketing budget and demonstrating direct ROI to activities.
- Monitoring and evaluating our online reputation and sentiment, as well as providing recommendations and activity to improve it.
- Contribute towards and help develop multi-channel marketing strategy that facilitates customer acquisition and retention.
You will need :
- First-hand experience as a manager of PR and Social media channels.
- Ability to manage agency and 3rd party partners.
- Ability to identify creative and innovative opportunities.
- Strong verbal and written communication skills.
- Strong influencing and presentation skills.
- Good digital marketing knowledge or savvy
- Budget management.
We know our people are the secret to our success. That’s why we’re always looking for ways to reward great work. You’ll find a host of benefits designed to work for you, including :
- Private medical insurance
- Competitive pension scheme
- Access to discretionary company bonus scheme
- Life Assurance
- Hybrid working
- Fantastic Tech Discounts with Currys and iD Mobile
Why join us :
Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.
Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.