24 Oct
Intelligent People
London
Interim Chief Marketing Officer / Marketing Director / VP Marketing
6 Months Contract, Hybrid London (3-4 days in office), £700-900/day
Working for an established business services group that works with small and medium sized UK businesses, the Interim Chief Marketing Officer / Marketing Director / VP Marketing role involves leading GTM and early scaling for a new B2B service.
The role involves reviewing all planning and launch work to date, and then building demand generation capability to acquire new customers and cross sell to existing customers. This is a very hands-on role, leading a small marketing team including content, SEO and external agencies.
This is an OUTSIDE IR35 contract hybrid role with 3-4 days per week in central London. Candidates must be available to start within 2 weeks.
Candidates for the Interim Chief Marketing Officer / Marketing Director / VP Marketing role will:
- Rapidly climatise to understand the proposition, strategy and work completed to date.
- Lead on all GTM activity, including content, messaging, customer targeting, sales enablement & collateral across industry sectors, etc.
- Set up, configure, execute and optimise demand generation campaigns, working with sales and ops teams to drive acquisition.
- Manage a small internal team and external agencies.
- Work closely with and update executive leadership, business and technical stakeholders as required.
Candidates for the Interim Chief Marketing Officer / Marketing Director / VP Marketing role must have:
- Strong marketing experience driving customer and revenue growth with customers across all industry sectors (ie not a single industry such as financial services).
- Experience launching and growing a new proposition.
- Experience targeting small or mid-market B2B organisations with a relevant product (eg software, SAAS, technology, technology services, voice services, cloud services, CSAAS, SAAS, business services, business insurance, etc).
- A very strong data focus.
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