24 Oct
City & Guilds Group
London
Job description
Campaign Marketing Executive
Are you creative, data driven and looking for that next step in your career?
We’re looking for a Campaign Marketing Executive to join our marketing and content team to help us drive a number of campaigns.
You will be responsible for building and deploying campaigns, creating content, as well as supporting and driving campaign activities to help improve brand awareness, generate new leads, and increase customer retention.
Your role will be crucial in helping to implement innovative and integrated campaigns using SEO, SEM, PPC, social media and other channels to increase reach and response rates.
You can be based across the UK but ideally you will be within commuting distance of our London (EC1) or Wakefield office (WF1).
We offer flexible and hybrid working but you will need to attend one of these offices for team meetings, on a weekly basis.
This is a full time role working 35 hours per week.
This appointment will be made on merit.
We believe that diversity and inclusion strengthens and enriches us, and that it is the responsibility of everyone at City & Guilds to drive this value.
As ethnic minority groups and disabled people are currently under-represented, we particularly encourage and welcome applications from these communities.
Experience Experienced Salary c£28,000 Type of role Permanent Full-time or part-time Full-time Location - Country UK Location - City London,Wakefield Business Unit Customer Closing date 07 / 07 / 2024 Vacancy ref 7831 Documents
Role Profile
PDF, 185.16kb)
About The Role
No one day will be the same in this role as you get involved in a wide range of campaign activity.
You will support with building and deploying campaigns that generate new leads, increase customer retention and support the customer journey, as well as working on campaigns to help improve brand awareness.
You will use SEO, SEM, PPC, social media and other channels to increase reach and qualified leads. You will work closely with the Marketing Managers to ensure proper messaging, timing, and execution of one-off, ongoing and automated campaigns across email, web and advertising.
You will work closely with the Content Manager to support campaign activity by creating and repurposing content suitable for each stage of the marketing funnel.
You will be a keen copywriter, crafting copy that speaks to the target audience.
You will utilise our marketing systems, platforms and processes to measure,
analyse and report on campaign and content performance.
You will adopt a test and learn approach, whilst collaborating with cross-functional teams to develop positive business relationships across the company.
About You
To be successful in this role you will need demonstrable experience in building and deploying multiple marketing campaigns through the use of marketing automation technology.
You will have had exposure to integrated campaign management, including social media, content and events.
You will need to be data driven, have an analytical mindset and be an efficient problem solver by nature. Strong communications skills are essential as well as being highly organised and motivated with the ability to work under pressure and deadlines.
Our Story And Mission
Our vision is for a world in which everyone has the skills and opportunities to succeed. We support almost five million people each year to develop skills that help them into a job, develop on that job and to prepare for their next job.
As a charity, we’re proud that everything we do is focused on achieving this purpose.
Through our assessment and credentialing, corporate learning and technical training offers, we partner with our customers to deliver work-based learning programmes that build competency to support better prospects for people, organisations and wider society.
We create flexible learning pathways that support lifelong employability,
because we believe that people deserve the opportunity to (re)train and (re)learn again and again gaining new skills at every stage of life, regardless of where they start.
At the heart of our business sits the City & Guilds Foundation which amplifies our purpose by helping to remove barriers to getting into a job, celebrating best practice on the job, and advocating for jobs of the future.
We were founded in 1878 by the City of London and the trade guilds of the time, to help people, organisations and economies to develop their skills for growth.
Our rich experience means we’re uniquely positioned to understand the future of work and learning. And, we continually evolve to develop and deliver skills for the workplace of the future.
Today, as well as qualifications and assessment, we offer digital credentialing, elearning technologies,
executive leadership development, technical training and consultancy.
What we offer
We offer the opportunity to work in an innovative, engaging and market-leading organisation with opportunities to develop your existing skills and explore new ones.
You’ll receive an excellent benefits package which typically includes a great base salary, 25 days holiday plus bank holidays, pension, private healthcare, volunteering opportunities and much more.
We welcome a discussion about how this role could work flexibly for you. For example work pattern, hours or location.
▶️ Campaign Marketing Executive
🖊️ City & Guilds Group
📍 London