24 Oct
GHD
Cambridge
Job description
JOB ROLE
AND RESPONSIBILITIES
Social Media :
- Be a social media expert within the business and a point of contact for internal stakeholders
- Build close relationships with the ghd global market teams and support and advise on how to activate the global strategy
- Creating social media campaign plans for key launches (Limited Editions social media project owner)
- A guardian of Tone of Voice on social which is replicated through all digital touch points
- Oversee all the ghd social accounts to make sure all content / posts are on brand
- Monitor social trends and cascade to markets to activate
- Briefing influencers and brand ambassadors to create content for social media channels
Social Strategy :
- Supporting the Senior Social Media Manager on social media strategy development across our key channels
- Cascading and implementing the strategy across leading markets to ensure we hit our KPI’s
- Build partnerships with social media platforms
Content Creation :
- Creating briefs for social assets
- Briefing relevant teams and agencies on social content for tutorials, social flat-lays and any other social assets
- Lead on social media shoots (. briefs for product flat lay shoots, briefs for how-to shoots, inputting on social media deliverables, representing social at campaign shoots, managing BTS
- Identifying trending topics and working with Global Assistant Social & Content Manger and Global Social & PR Intern to create reactive content
- Managing post-production of assets
Global Dossiers :
- Developing social media strategies for campaigns and new product launches
- Build the social elements of the global campaign dossiers
- Constantly aim to innovate and excel the campaign dossiers
Short Term Online Brand Activations :
- Owning and developing short term activation plans
- Content creation
- Working closely with PR team on influencer activations
- Deploying to local markets and support key markets with activation
LinkedIn Management :
- Own the global ghd LinkedIn page calendar planning
- Support the Global Director of Comms and Global Director of People with LinkedIn strategy
- Liaise with local market HR & social teams to plan in local content to the global LinkedIn calendar
- Scheduling of LinkedIn content
- Reporting on LinkedIn activity and stats on a quarterly basis
- Work closely with global HR team on LinkedIn content and planning
PR :
- Working closely with the PR team to advise on influencer partnerships and activations
- Own influencer deliverables with the Global Head of Social and CRM
- Brief the PR team for any social led activations
- Work closely with the PR team on any global social events
- Own social contacts with Educators, Brand Warriors and Brand Ambassadors for social activations and content
Reporting :
- Liaising with agency on monthly social media reports
- Pulling ad-hoc results using Sprinklr
- Post Campaign Analysis : liaising with local markets to gather local results
- Support the Senior Social Media Manager to present results in Digital Reviews and Brand Reviews to senior stakeholders
Additional :
- Raising POs
- Raising POs
- Budget management with the Senior Social Media Manager
REQUIREMENTS
- 4-5 years of social media experience
- Social media native deep understanding in particularly Instagram and YouTube
- Creative but also analytical and strategic
- Deep understanding of the full marketing mix and the role social plays
- Confident in monitoring and reporting social KPI’s
- Experience in content creation pre, mid and postproduction
- Excellent copywriting skills
- In touch with the gen z and millennial audience
- Experience in managing direct reports
- Proficient in video and photo editing
- Advanced in using reporting tools
- Experience using community management tools
- Degree level
- Beauty junkie
VALUES
We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.
- Collaborative We work together to create the extraordinary
- Creative We foster creativity & excellence to create value for our brands and business
- Courageous We are agile, entrepreneurial & we own our future
- Connected We stay connected and ensure we are always consumer first
- Committed We are responsible for our impact on other & the planet
Important
▶️ Electronics Engineer
🖊️ GHD
📍 Cambridge