24 Oct
Zenith
London
Job description
Job Description
About the client ....
Essity is a global Hygiene and Health company. They are Dedicated to improving well-being through leading hygiene and health solutions .
They have a stronghold in Europe with the Americas and Asia accelerating.
They are mostly present across Feminine and Incontinence Care, Kitchen and Toilet hygiene across both B2C and B2B.
They believe in brand building and as such have developed purpose-led campaigns, which take a stand, i.e. Viva La Vulva in 2019 or Periodsomnia 2023 (award-winning campaigns), celebrating women’s intimate V zone.
They also have a strong focus on sustainability, which is a key pillar of each brand’s marketing strategy.
We have been partnering with them since 2013 and the partnership keeps on growing. We do not stand still and always look to evolve / improve / innovate.
About the role....
As of October 2024, we are commencing our digital biddable transition from local markets into Zenith International. A dedicated Engine team across the Digital Hub (activation), TAAG, Data & Tech, and Digital Strategy (Centre of Excellence) will be setup to drive excellence and advancement in digital strategy, planning, and activation across the Essity business.
As a genuine people person who is digitally (activation) very proficient, this role will provide you with the opportunity to work across 25+ markets with a large Engine team which is involved in all elements of Essity’s digital advertising.
The key areas covered by this role are :
- Digital Activation Excellence & Quality of output
- Digital Hub Operations, Model & WoW (Essity.& Zenith Local + International
- Reporting & Insight
- Stakeholder management (Internal and External)
- People Management
Qualifications
What you need to succeed...
- Experience across digital channel strategy, planning, and activation within social, search, programmatic and e-commerce (multi-market)
- Experience across digital reporting, ad technology, governance
- Experience with large digital activation teams across multiple locations
- Experience with senior stakeholders and building trust and credibility
- Experience working across multiple markets and managing a diverse team
- Ability to managing upwards and engage with senior leadership within Publicis
- Integrated, strategic media experience with a good understanding of digital with some knowledge of campaign activation management
▶️ Digital Operations Director
🖊️ Zenith
📍 London