24 Oct
Gett
London
Job description
Job Description
CRM Manager @ Gett The black taxi app
Marrying the tradition of black cabs with cutting edge technology, Gett offers discerning travellers reliable taxi rides from dependable drivers.
Based in the UK and Israel, we’ve been helping riders Gett where they need since 2010. In London, we’re part of the furniture, with 1 in 9 Londoners having used Gett to order a taxi.
Our UK marketing team is tasked with spearheading growth with the goal of making Gett the go-to black taxi app for personal and business travellers alike.
We’re looking for a data obsessed CRM marketer who gets excited about engaging customers across multiple channels.
What you’ll Gett up to
It’s an exciting time to join Gett’s marketing team having reached profitability as a business, we’re now fully focused on scaling our B2C and B2B operations to become London’s most loved taxi app.
As Gett’s CRM Manager, you will own the digital engagement journey with our users from sign-up onwards. You will find ways to engage them across email, SMS, in-app notifications and more to encourage them to take their first ride and keep them riding with Gett through loyalty and retention programs.
On a typical day you might :
- Design a new automated customer journey flow to encourage dormant users to ride with us again
- Implement an A / B test in the CRM (we use Braze) to improve campaign performance
- Prepare and deliver a presentation evaluating the performance of a test
Who we’re looking for
We’re looking for a customer-first marketer who understands how CRM can contribute to the success of a business. Your background and skills might look something like :
Crafting engaging customer journeys - Experience building comms journeys and automated campaigns for different stages of the customer lifecycle.
You’re excited to take ownership of digital channels like email, sms and push to drive customer satisfaction, retention, and loyalty.
- Data-led decision maker - You’ll be able to work with data to analyse campaigns and inform decisions on how to improve performance
- CRM Expertise ( Braze is a big plus) - You’ll know how to get the best out of CRM software and advocate for best practice
- Creative skills - You’ll have a good understanding of how copy works across different mediums and at different stages of the customer journey.
You’ll have an eye for great design and the ability to brief designers to get what you need.
Proactive team player - You seek out opportunities to improve process and performance without being asked, even if it’s not in your remit
We love collaboration and believe hybrid is best, so work 3 days a week in our Holborn office.
What you’ll Gett
25 days holiday a year + bank holidays + a day off in your birthday month + 2 volunteer days + 1 Wellbeing day per quarter - PLUS one extra Friday off every month!
Taxi Credit (obviously!)
Working from Home Allowance
Pension Scheme
Cycle to Work Scheme
Electric Car Scheme
Private Medical Cover
Health related cash plan
Life Insurance
Employee Assistance Programme
Discounted Gym membership
Sounds interesting? Here’s how to apply and our interview process
- Send us a CV and Cover Letter We’d love for you to tell us why you’d be suited to the role and provide a few examples of customer comms that you love from brands you admire or you’ve worked on yourself
- Talent Screen - (30-45mins) Our Talent and People Partner Joe Phillips will be asking around your experience and motivation for joining Gett
- Hiring Manager - (1 hour video call) - Here you will meet Ben Bailey (VP Marketing)! He will deep dive into your experience in relation to the role.
Asking questions around your marketing experience You will also have time to ask questions to Ben, so have them prepared!
Presentation (1hr video call) - We will send over a time-boxed exercise (no more than 1 hour prep) which will be presented to Ben Bailey and Vicky Taylor (Senior Brand Manager).
Presenting will be the first 20 mins and the rest of the interview will be Q+A around your presentation. You will also get a chance to ask questions to both Vicky and Ben
Peer Review (30-45mins video call) - Here you will meet more members of the team to discuss your experience and your motivation along with an opportunity to ask any questions directly to the team
Please Note : To give you an idea of how long the process could take, I typically estimate 1 week per interview due to diary management - if we can fit 2 interviews in 1 week we will try
Gett Onboard!
At Gett, we embrace and celebrate diversity in all its vibrant forms. Whether you are a team member, customer, driver or supplier,
we firmly believe it's our duty to create an inclusive environment where you can be your whole self.
We strive to operate openly and respectfully as a team and offer accessible products and services; we believe this helps us achieve great outcomes for our customers and communities and make Gett an enjoyable, safe and positive workplace for all.
Together, we grow and thrive on the multitude of backgrounds in our truly diverse team.
If you need additional assistance or having trouble with applying please email : [email protected]
▶️ CRM Manager
🖊️ Gett
📍 London