24 Oct
De Beers Group
London
Job description
Job Description :
A global role working with and supporting the VP Product Marketing by managing product and brand collaborations and other potential capsule collection coming from creative collaborations.
The objective is to elevate the profile of DBJ in the creative space, as well as demonstrate our industry leadership role with such projects and collaborations.
Increased sales and margin growth are also key objectives as image driving capsule and collections should also be designed to deliver sales target.
- In order to achieve the above, the following are key : Supporting the VP Product Marketing DBJ in continuous review of market trends and competitor offering and pricing,
presenting evaluated business opportunities.
- Supporting the VP Product Marketing, DBJ in developing campaign strategies and 3 year (global) plans for Collection product categories;
- Supporting the VP Product Marketing, DBJ with the management and implementation of regional and global product launches;
- Supporting the VP Product Marketing, DBJ with the management and implementation of the product portfolio, ranges and prices;
A transparent and commercially aware cost management approach.
- Working collaboratively with the Sourcing, Design, Development, Strategy planning, and Merchandising and wider Brand Marketing and Coms teams, the role will bring support in the development process and the management of launch planning.
- The role will work alongside the global teams for the implementation of the strategy, the launch plans and the selling tools in markets.
- Monitor and report on Return on Product Marketing Investment (ROI).
- Build and maintain strong relationships with key stakeholders
- Key Responsibilities;
- Support with the brand product portfolio strategy development and product launch plan.
- Support the product development process, working closely with the Design, Development and Merchandising teams from brief ideation to in-market performance, including forecasting, pricing, selling tools, sales analysis, and markets inputs & feedbacks collection.
- Monitor competition product portfolio and report back to the VP Product Marketing, DBJ.
- Monitor sales performance by product, client segments & make appropriate recommendations.
Global Strategy
- Working with the VP Product Marketing to develop the global product strategy so as to profitably grow the business.
- Develop growth & turnover objectives in the 3 year plan.
- Define opportunities for De Beers based on a strong understanding of brand DNA & market positioning, and client insights
- Conduct market research and analysis to identify trends, consumer preferences, product benchmarks, and competitive landscape to inform product development and marketing strategies.
Product Marketing
- Support the development and management of the Product launch plan.
- Develop creative briefs which respond to the Brand’s strategic orientations.
- Develop and implement comprehensive product marketing strategies ensuring alignment with brand values and objectives.
- Define the product range
- Define the brief for the design studio
- Manage the product development process from brief ideation to in-market performance, including product definition, prototyping, forecasting,
pricing, sales analysis, markets inputs & feedbacks collection, product flash to the store teams, and overall new product project management.
- Ensure deadlines and margins are met
- Propose concept, name (in collaboration with the Brand team), target & positioning for key launches, as well as launch support
- Guarantee the margin for new products.
Portfolio monitoring & analysis
- Provide monthly global analysis for the range and novelties, key learning and action plans.
- Define dimension / size of the range & ensure its coherence.
- Identify products to continue / discontinue based on sales and brand strategy.
- Ensure the financial performance of the range / propose action plans when necessary.
- Contribute to the worldwide pricing reviews on High Jewellery, Solitaire, Bridal and Collection pieces
Return on Investment & financial objectives
- Define, monitor and report on Return on Product Development Investment (ROI).
- Monitor and analyse product marketing performance metrics to optimize the product portfolio, the marketing campaigns and achieve business goals.
- Ensure newness revenues objectives are consistent with overall brand revenues budget.
- Improve margin objectives year after year.
- Suggest actions to be taken on stock quality ( de-stocking strategy if need be, dismantling plans)
- Recommend overall worldwide price positioning in order to simultaneously optimize sales performance and ensure margin objectives.
- Contribute on design to cost improvements projects for key products as needed.
Qualifications :
Qualifications and Experience
- Relevant degree, and / or professional qualification, alongside significant demonstrable experience gained within a luxury jewelry brand
- A proven record of implementing strategic product marketing initiatives, with Head Office experience.
- Experience in project management with multi-functional teams essential, with further exposure to Operational / role in a market a plus.
- Knowledge and an inherent interest of the Jewellery industry essential.
- Experience of working at an International level mandatory.
- Comfortable with having a great mix of strategic thinking and performing analytical reports.
Mental Processing Ability
- Highly entrepreneurial
- Quickly identifies the critical issues despite working with complex & ambiguous data and takes into account the broader and long-term implications.
- Balances systematic analysis with the ability to make difficult decisions.
- Applies creativity and innovative thinking to produce sustainable solutions.
- Using Return on Investment metrics to shape strategic and tactical content delivery.
Social Process Skills
- Strong evidence of defining go-to-market’ strategy, customer advocacy, and market research / analysis.
- Ability to formulate long-term marketing strategies and brand value propositions that connect with the overall strategy of the business.
- Ability to create compelling message through story-telling, shaping message to keep it relevant to different audiences.
- Ability to make complex offerings simple.
- Strong communication skills. Comfortable taking complex ideas and communicating them to different audiences.
- Strong facilitation skills - able to lead a team through effective idea generation to collation of output from group work.
- Commercially aware. - Combining a creative, innovative approach which is grounded in commercial realisation.
- Attention to detail
- Client centric
- Flexible and adaptive to new ideas & change.
- Highly positive.
- Passionate interest in what drives customers’ behaviour.
- Passionate interest in how customers interact and shop online and across channels.
- Some domestic and international travel.
▶️ Product Marketing Manager, Product & Brand CollaborationsDe Beers JewellersDiamond Sales
🖊️ De Beers Group
📍 London