24 Oct
Gousto
London
Job description
Company Description
Here at Gousto, we are on a mission to become the UK's favourite way to eat dinner!
Whether it is creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto.
We are committed to equality of opportunity across our organisation. At all levels we promote equality, ensuring our people are consistently treated in a fair and equal manner.
If you need reasonable adjustments at any point in the application or interview process, please let us know.
In your application, please feel free to note which pronouns you use (For example - she / her / hers, he / him / his, they / them / theirs, etc).
Go Gousto!
Job Description
Role :
Senior Commercial Finance Analyst
Location : Shepherds Bush, London, Hybrid
Here at Gousto we have an exciting opportunity for a Senior Commercial Finance Analyst to join our growing Finance team in our Activate tribe.
Reporting to the 'Head of Commercial Finance - Activate', you will be supporting the Acquisition and Brand marketing teams to drive high-value sign-ups and long-term brand awareness through effective allocation of spend.
Our Activate tribe is the powerhouse for growth at Gousto. We are on a mission to attract, acquire and retain customers by building strong brand awareness, enticing customers with relevant and effective discounts, and ensuring that their sign-up journey is as smooth and engaging as possible, encouraging them to order more frequently and taking us one step closer to becoming the UK’s most loved way to eat dinner.
Core Responsibilities
Media investment cases - Working with the Brand / Acquisition teams to incorporate Econometrics MMM learnings, media response curves,
channel LTV data and halos to optimise a) total media spend to meet our target payback period b) the balance between brand vs acquisition, and c) channel mix, and preparing ROI calculations to support investment asks.
Turning this output into a phased sign-ups / CPA forecast
New marketing channel testing - Evaluating the profitability of new marketing channel tests and partnerships, and making recommendations on which to pursue longer term
RAF - Ownership of the financial value of our Refer A Friend programme, working with marketing to test, learn, and prioritise initiatives that will drive the most commercial value
Propositional initiatives - Financial modelling of the topline & marketing P&L; impact of cross-tribe sign-up driving initiatives ( to further households, and territories)
Price & Promotion strategy - Modelling the financial impact of different acquisition discount strategies (first box, introductory period and delivery discounts) to optimise for changing business priorities (ie.
profitability vs topline growth). Supporting your manager on core box price increase modelling
Tech Squad OKR performance - Supporting Activate Tech squads to meet their Objectives & Key Results (OKRs) through regular performance tracking, reporting and financialisation of key metrics
Forecasting,
Budget and Performance Cycles - Liaising with the Activate Finance Analyst and Senior Trading Manager to ensure that all of the impacts of the above initiatives are captured in the orders model and marketing cost forecasts.
Leading the annual budget process for Acquisition and Brand. Attending performance meetings, delivering key insights on your areas and driving business recommendations
Risks / Opportunities - Working regularly with Activate business partners to ensure that all risks and opportunities are captured, financialised and kept up to date, and exploring solutions to mitigate risks and capitalise on opps at pace.
Making decisions on when to put a risk / opp into forecast to ensure it remains balanced and realistic
Culture - Championing team culture, regularly attending Gousto team updates, learning and inclusion events. Actively contributing to and progressing Finance, Legal and Risk pillar goals (Pillars : Inclusion,
Learning & Development and Automation)
Learning and development is the key to growth and at Gousto; you will have the opportunity to develop your technical and non-technical skills.
Whether this be through online courses, Gousto Academy or even external courses, this role will offer the opportunity to progress and develop.
Who you are :
Studying towards a finance qualification (CIMA / ACCA / ACA)
Successful, proven experience in a similar finance, trading or analytics role
Strong Excel and / or G Suite skills, including financial modelling
Strong commercial and analytical mindset, which supports you in prioritising your work, as well as prioritising what’s right for our customers
Excellent communicator,
with the ability to succinctly summarise complex financial information in an easy-to-understand manner for stakeholders of any level / function
Curious and proactive. We seek to understand problems deeply and are proactive and fast in anticipating future business and customer needs.
Nice to haves :
Experience using SQL, BI tools and large datasets
Experience business partnering a Trading or Marketing function
Experience working in a subscription-based business
Additional Information
Benefits
Click here to see our benefits! -
Equal Opportunity
Whether it is creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto.
We are committed to equality of opportunity across our organisation. At all levels we promote equality, ensuring our people are consistently treated in a fair and equal manner.
Go Gousto!
LI-Hybrid
▶️ Senior Finance Analyst
🖊️ Gousto
📍 London