23 Oct
Save the Children
Great Britain
Closing Date: 3 November 2024
Ref 6880
Save the Children UK has an exciting opportunity for a collaborative and influential individual with extensive digital marketing experience to join us as our Marketing Manager (Digital Acquisition), where you will work to drive the acquisition of new individual donors through targeted digital campaigns.
You will focus on paid social media, working both independently and with agency partners, ensuring campaigns deliver results and build long-term relationships with supporters.
Please note that this role offers the opportunity for hybrid working, and will require the successful applicant to work from our London, Farringdon office on average one day per week,
with flexible working arrangements discussed at the interview.
About Us
Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn, and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met, and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.
About the Role
As Marketing Manager (Digital Acquisition), you will plan and deliver digital campaigns across paid channels to build consideration, prompt action, and drive income through acquiring new donors.
You will manage end-to-end paid social campaigns in-house and partner with our media agency on other paid digital channels such as PPC and Performance Max. By identifying key audiences and inspiring action, you will play a crucial role in growing our supporter base.
In this role, you will:
- Plan and execute digital acquisition programmes to achieve ambitious donor acquisition and income targets
- Oversee the delivery of paid social campaigns, using test-and-learn strategies and data integration to optimise performance
- Collaborate with the Marketing Executive and media agency partners to align digital channels with broader marketing plans
- Analyse and report on campaign performance, providing insights to optimise results
- Develop creative testing strategies and work with teams to inspire audience engagement
- Manage budgets, ensuring efficient planning, reporting, and re-forecasting
- Provide expert guidance on Paid Social campaigns to other teams, such as Legacy Marketing
- Maintain collaborative relationships with external partners to inspire the best outcomes for Save the Children
- Ensure marketing communications comply with legal and best practice standards
About You
To be successful, it is important that you have:
- Strong experience in acquisition/performance digital marketing, using audience insights to drive direct-response activity
- Experience managing paid social campaigns end-to-end, with a focus on achieving high ROI
- Experience working with digital media channels such as PPC, display, and YouTube, either directly or through agencies
- Proven ability to manage projects and deliver them on time and within budget
- Excellent analytical skills, with the ability to interpret data and make strategic decisions
- Experience managing external partners, such as media buying or creative agencies
- Strong understanding of the digital media landscape and industry best practices
- Commitment to Save the Children's vision, mission, and values.
What We Offer You
Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.
We focus on flexibility, inclusion, collaboration, health, and wellbeing both in and outside of work.
We provide a wide range of benefits that will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day.
Closing date:
3rd November 2024
Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.
Ways of Working:
The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office on average of 1 day per week. This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building.
Please note: travel costs to your contracted office will be at your own expense.
Flexible Working - We are happy to discuss flexible working options at interview.
Commitment to Diversity & Inclusion:
Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think.
We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here.