23 Oct
Zyte
Leeds
Join Zyte, where we harness the power of data to fuel innovation. As a Senior Product Marketing Manager, you will be at the forefront of our product journey, crafting compelling narratives and strategies that highlight the unique value of our offerings. Our company, founded in 2010, boasts a diverse team of over 240 Zytans spread across 28 countries, all dedicated to making data accessible and actionable for businesses worldwide.
Your role will be pivotal in understanding customer needs and market dynamics, translating complex technical features into clear, impactful marketing messages. By collaborating with product development, sales, and customer success teams,
you'll ensure that our marketing efforts resonate with our target audience and drive customer engagement.
With Zyte, you'll have the opportunity to shape our product marketing strategy, leading initiatives that not only promote our products but also enhance customer satisfaction and drive growth.
Requirements
Key Responsibilities:
- Market Research and Analysis:
- Conduct deep market research to identify industry trends, customer needs, and competitive landscape
- Analyze feedback and data to inform product positioning and messaging
- Product Positioning and Messaging:
- Develop and refine product positioning and messaging that showcases the unique benefits of our products
- Create persuasive marketing materials, including sales enablement tools, website content, and promotional assets
- Cross-Functional Collaboration:
- Work closely with product management to align on product features, roadmaps, and updates
- Partner with sales and customer success teams to ensure alignment and effective communication of product values
- Go-to-Market Strategy:
- Lead the development and execution of go-to-market strategies for new product launches and updates
- Coordinate with marketing channels to ensure cohesive messaging across online and offline platforms
- Performance Measurement:
- Track and analyze product marketing performance metrics to measure success
- Adjust strategies based on data insights and customer feedback to enhance effectiveness
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in product marketing, preferably in a SaaS environment
- Strong analytical skills and ability to leverage data for decision-making
- Exceptional written and verbal communication skills
- Proven ability to manage multiple projects and deadlines in a fast-paced environment
Benefits
By joining the Zyte team, you will:
- Become part of a self-motivated, progressive, multi-cultural team
- Have the freedom & flexibility to work remotely
- Get the chance to work with cutting-edge open source technologies and tools
Show more Show less
▶️ Senior Product Marketing Manager - Remote
🖊️ Zyte
📍 Leeds