23 Oct
Reach
London
Job Description
In this role, you'll be responsible for supporting all key marketing channels - including print, digital, email, CRM, editorial, blogs, social media, Google, and affiliate marketing. You’ll keep ahead of customer behaviour trends in shopping and social media, using these insights to deliver compelling, brand-focused marketing strategies that enlighten our audience and enhance our marketplace’s presence.
Duties include:
- Deliver marketing strategies to promote our marketplace, increase brand awareness, drive customer acquisition, and convert sales across print and digital
- Work with the Ecommerce Marketing and Ecommerce Manager to deliver monthly reader offers in national print, overseeing creation and delivery
- Create compelling content for various marketing channels, including email, editorial, and our website, to engage and attract customers
- Manage the creation and delivery of social media and blogs to ensure consistent communication with our audience and drive repeat engagement
- Manage the affiliate program, including recruiting new publishers, devising campaigns, monitoring payouts and overseeing commissions to maximise reach and revenue
- Oversee CRM activities, keeping customer databases refreshed and up-to-date, and developing automated email programs that boost user engagement and retention
- Implement user engagement strategies, such as loyalty programs, referral initiatives, and personalised campaigns to enhance user experience and drive repeat business
- Analyse campaign performance, monitoring key metrics and providing actionable insights to the Marketing and Ecommerce Managers, ensuring continuous optimisation of marketing efforts
- Stay on top of industry trends,
understanding customer behaviour, user preferences, competitors, and the latest developments in ecommerce to inform marketing strategies
- Identify relevant channels, partners, affiliates, and influencers to expand our reach and build brand visibility
- Support digital advertising campaigns, including Google Ads, Facebook Ads, and other relevant channels, optimising for best results
▶️ Ecommerce Marketing Executive
🖊️ Reach
📍 London