23 Oct
Groupe Clarins
London
Job description
The role :
To support the planning, delivery and analysis of social media campaigns for Clarins UK.
What you’ll do :
Mission #1 : Delivering Content and Campaigns across Social Media Channels
- Oversee Clarins' social media platforms (TikTok, Facebook, X, Instagram, YouTube, Threads, Pinterest).
- Develop and execute social media strategies to increase brand awareness, engagement, and following.
- Collaborate with global and local teams to ensure alignment of brand objectives.
- Work with the UK social media agency to deliver Clarins’ UK brand identity.
- Manage social media interaction with customers, ensuring regular touchpoints with customer service and offering training where needed.
- Oversee the creation and implementation of a monthly content calendar to maximize campaign opportunities.
- Partner with designers, video editors, influencers, and ambassadors to produce high-quality content across platforms.
- Stay up-to-date with trends, new formats, platforms, and technologies.
- Execute social sampling campaigns, competitions, and oversee prize distribution.
Mission #2 : Managing the Social Media Coordinator (SMC)
- Lead and manage the daily tasks of the Social Media Coordinator, ensuring regular feedback and guidance.
- Review content briefs and weekly content decks for all channels, giving feedback on video content, design, and live event structures.
- Foster the SMC’s professional development through training and skill-building.
- Collaborate with internal teams (Digital, PR, Marketing) to generate creative, attention-grabbing content.
- Provide workload support and ensure team well-being.
Mission #3 : Planning Social Media and Content Campaigns
- Collaborate with Digital, Ecommerce,
Marketing, Customer Services, PR, and other key stakeholders to plan and execute social media campaigns.
- Implement global content calendars across channels, ensuring brand consistency.
- Plan and produce live social content (e.g., IG / FB Live) with key partners.
- Collaborate with Ecommerce and PR teams to create influencer strategies, UGC campaigns, and event-driven content.
- Maintain planning documents for transparent communication and collaboration with wider teams.
- Manage product send-outs for content production and share assets with global and local stakeholders.
Mission #4 : Reporting and Optimisation
- Produce regular and ad hoc social media reports, including performance against KPIs (follower growth, engagement rates).
- Deliver competitor analysis and distribute insights to key stakeholders.
- Utilise TalkWalker dashboards for social listening and optimization.
- Collate relevant content and insights for the General Manager's reports.
- Act as the day-to-day contact for Hootsuite, TalkWalker, Social Native, and sampling fulfilment partners.
You are :
- Creative & Detail-Oriented : You have experience in video and photo editing, producing high-quality, engaging content across various platforms.
- Analytical : Your excellent analytical skills allow you to track and report on KPIs, ensuring data-driven decisions that enhance performance.
- Communicative : You possess excellent oral and written communication skills,
adept at conveying ideas and collaborating with both internal teams and external partners.
- Able to bring fresh ideas to the table, translating trends into engaging social media campaigns.
- Highly organised, with the ability to juggle multiple projects and deadlines in a fast-paced environment.
You have :
Proven experience 2+ years in managing multiple social media channels and developing successful social media strategies.
Experience working with agencies and influencers is essential.
- Strong understanding of digital marketing, social media platforms, and emerging trends. Proficient in tools like Hootsuite, TalkWalker, and CRM platforms.
- Prior experience managing or mentoring junior team members.
- Exceptional written and verbal communication skills, with the ability to adapt tone to different platforms and audiences.
▶️ Social Media Manager FTC
🖊️ Groupe Clarins
📍 London