23 Oct
The Marketing Practice
London
Job description
Salary £29-35K
We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, working with exciting companies like Microsoft, Salesforce and O2 on cutting-edge global programmes from our four international offices.
And because of that growth and scale, there are heaps of opportunities for ambitious, committed marketers to succeed and grow at TMP whether that means taking the next step on your career ladder, working with experts across marketing disciplines to develop new skills.
We believe in playing to people’s strengths, and in the importance of clear contracting. Clear,
succinct job descriptions are a critical part of that.
What we are looking for
Data-driven marketing is core to The Marketing Practice’s beliefs and approach to delivering outstanding B2B marketing. This role touches all aspects of that approach, from ensuring data quality and governance processes, to architecting and managing operations of core technology stacks and marketing operations for our clients.
This role will primarily be focussed on working on a long-established client relationship where retained support is required to support with all aspects of their marketing operations
What you will do
- Process Management; identify, design, and document scalable processes that enables our client marketing team to be more effective in their daily work and to drive to consistency in delivery standards within the department.
- Performance Measurement : monitor data and technology performance and make recommendations to implement optimisations across all aspects of the marketing operations function.
- Campaign Management :
serve as the project manager for integrated campaigns from inception through to execution and measurement.
- Lead and execute on master data management strategy :
- Managing and maintaining a total addressable universe and how it is segmented to ensure effective and timely prospecting
- Data acquisition and enrichment and quarterly data health checks and refreshes
- Define and manage processes (systems and people) to maintain the integrity and usefulness of client master data. Align these processes to ensure data compliance and security
- Create & / or maintain a self-serve business intelligence hub using client owned dashboard platforms & / or The Marketing Practice managed dashboards so that all internal and external stakeholders can review core master data and campaign metrics
- Lead on the delivery of all adhoc requests received from the marketing operations team (eg list builds, data analysis, new campaign set up)
Requirements
What you will need : Essential :
Essential :
- Someone energetic, collaborative and consultative is essential for this role who has experience of working with stakeholders across a project team comprising of marketing, sales, operations, product, tech and data specialists.
- Effective management of varied workload with the ability to prioritise and manage stakeholder expectation is essential.
- CRM Platform knowledge - Salesforce CRM.
- Proven experience of familiarising yourself with new tools and 3rd party solutions where experience was previously missing.
Desirable :
- Experience of owning and being hands on with Marketing Automation Platforms. Eloqua desirable.
- Experience is desirable with Customer Data Platforms (CDPs)
- SQL knowledge and experience is desirable
- Data visualization ideally PowerBI
Experience :
Minimum 18 months experience in a similar role ideally in a B2B marketing environment
Benefits
What we offer in return :
- Generous and flexible holiday allowance ( Plentiful PTO )
- Shutdown between Christmas and New Year
- Private healthcare and dental insurance
- Group income protection
- Salary sacrifice pension scheme and support on financial health through our pension provider
- Access to Unmind, our wellbeing platform
- Parental leave primary caregiver 12 weeks full pay + 12 weeks 50% pay, secondary caregiver 12 weeks full pay that can be spread over 12 months
- Use our portal to access discounts and cashback at plenty of retailers
- Cycle to work scheme
- Sustainable Future Giving, helping create a positive impact on our planet by donating to plant trees, tackling our impact, and helping to reduce emissions
- Employee focus group, Social Impact, and MOSAIC team supporting our diversity and inclusion commitments
- Team, office, and regional socials
Diversity equals increased creativity, which equals better results for all.
We’re committed to equality of opportunity and applications from all individuals are encouraged.
If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know.
▶️ Marketing Data Manager
🖊️ The Marketing Practice
📍 London