22 Oct
Deepstreamtech
London
Requirements
Hands-on experience in B2B Marketing, ideally within tech or SaaS Creative, tactical thinker - brilliant at creating plans and executing on them Excellent copywriting and editing skills - you can turn a piece of writing into something special Experience using Hubspot, Salesforce or Marketo (or other similar system) Excellent collaborator who enjoys working across multiple teams A creative, commercial and analytical mindset; equally comfortable working with data as you are with a Designer or supporting our Heads of Sales An imaginative thinker - you can conceive of new ways to tackle a problem, and are driven enough to push on and bring ideas to completion Strong analytical skills and data driven thinking,
with a passion to use data to drive growth An entrepreneurial spirit. Someone who will feel a strong sense of ownership over their goals, and sustain their interest and effort towards achieving these Adaptable and agile - able to flex a marketing programme as goals, market needs, or sales plans change
What the job involves
We are looking for an enthusiastic and customer driven Enterprise Marketing Manager to join our Marketing team and help us drive demand and engagement with potential Multi-Academy Trust customers The remit and focus of the role is to be responsible for lead/demand generation across the full MAT lifecycle - from acquisition, to customer expansion, to renewal It’s a broad and exciting role, so we’re looking for someone up for a challenge - if you’re a keen writer and a collaborative Marketing Manager, this is the role for you Build deep knowledge and understanding of the MAT market, and Arbor’s supporting product suite Generate insights on MATs,
using them to create impactful messaging Be a go-to person on what will drive MAT interest and engagement in Arbor Support the Enterprise Marketing Lead in creating the termly Enterprise Marketing Programme Research, craft, and implement outbound campaigns that convert prospects and customers alike Identify key events we should attend to meet prospect and customer MATs Plan and manage MAT specific events - such as the MAT stream at Arbor Fest, MAT PN, or the CST conferences Develop MAT nurture campaigns, and MAT content e.g. webinars, books Partner with the Heads of Sales Development and Enterprise Sales to ensure outbound and ABM is as effective as possible Be the go-to person for support on outbound to enterprise prospects Support Partnership Managers,
Account Managers and SDRs with prospecting emails and campaign ideas for enterprise prospects and customers Be responsible for data quality and overall system setup for MATs in Hubspot, including integrations with Arbor CRM and Salesforce Manage and improve lead scoring in Hubspot Partner with the Head of Sales Operations to make sure Hubspot works well with our other systems Be an expert in using Hubspot to achieve your goals and deliver your programme Be a brand custodian, helping to train others in our tone of voice Occasionally write blogs
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▶️ Enterprise Marketing Manager £40K - £45K
🖊️ Deepstreamtech
📍 London