21 Oct
Important Business
London
You will lead and inspire the development of first-class content creation and delivery of through-the-line, multi-channel integrated campaigns that drives brand differentiation, helping the business to stand out amongst a competitive payments landscape. Targeting both SME and Corporate audiences across multiple channels, you will help build consideration and engagement for card Payments.
Essential Skills:
- 3+ years working in a senior marketing role with social / content responsibility.
- Experience in the coaching or mentoring team members to successful accomplishment of its goals.
- Vast experience and success driving and managing content & social media strategies for a business in a highly competitive environment and in in large complex organisations.
Desired Skills:
- Team player – experience in contributing to the development of a strong high performance culture within a team – making the team the best it can be
- Strong attention to detail – experience in delivering communications that achieved the desired standards and effectively deliver against both commercial and brand objectives
- Strong evidence of managing internal stakeholders and external partner agencies (creative, media and production)
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
This role is based in London or Northampton.
Purpose of the role
To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual content
Accountabilities
- Collaboration with internal stakeholders to develop content messages, themes and topics which communicate the bank’s objectives.
- Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms.
- Management of content that engages clients and other stakeholders via articles, social media, videos and infographics.
- Monitoring the performance of content across various channels using analytics tools.
- In certain cases, development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services and campaigns for specific audiences.
Vice President Expectations
- Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
- Manage and mitigate risks through assessment, in support of the control and governance agenda.
- Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
- Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
- Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
- Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
- Adopt and include the outcomes of extensive research in problem solving processes.
- Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.
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