Global Brand Director

Global Brand Director

Job description

Proclinical is seeking a Global Brand Director to lead, develop, and execute marketing strategies and activities for a key product in the treatment of Rheumatoid Arthritis.

This role involves serving as the primary point of contact with affiliates / regions and cross-functional teams for strategy and execution.

Responsibilities :

- Drive strategy and coordinate multi-functional activities, leveraging input from cross-functional and affiliate stakeholders.
- Develop and lead the international indication strategy, including positioning, channel optimization, core messaging, story flow, branding, and associated campaigns.
- Lead cross-functional Global Brand Team (Marketing, Market Access, Medical Affairs,





Commercial Excellence, and Affiliate).
- Guide and support affiliate marketing colleagues to embed and execute the strategy.
- Build strong brand belief across all functions and affiliates, ensuring internal communications reflect this.
- Develop and coordinate the cross-functional brand plan with relevant functions and country teams.
- Monitor brand dynamics and performance, adjusting the marketing mix to enhance growth.
- Support sales forecasting in coordination with Commercial Operations and country BUDs / GMs.
- Influence market insight and analytic teams, validate customer insights and competitive intelligence plans, and own forecasting assumptions.
- Lead the development and tactical roll-out of international congresses.
- Manage relationships with creative agencies and supporting third-party commercial vendors.
- Monitor and control brand budgets, forecasts, and expenses.
- Communicate the performance of the indication in major markets (EU5), define KPIs, identify opportunities and challenges,





and develop action plans.

Key Skills and Requirements :

- University degree in Science and / or Business (advanced degree preferred).
- Experience in the biotech or pharmaceutical industry with a track record of delivering results in a matrix environment.
- Previous country-level brand management experience.
- Global, EMEA, and / or multi-country experience.
- Strong people management or matrix team leadership skills.
- Experience in cross-functional / matrix management.
- Knowledge of the immunology therapeutic area is preferred.






- Proven ability to lead projects to successful completion.
- Excellent spoken and written English; other languages are a plus.
- Willingness to travel internationally (10-20%).

▶️ Global Brand Director
🖊️ Proclinical
📍 City of London