21 Oct
Blu Digital
London
Job description
Global CRM Manager - Beauty
London
My client a global beauty business is currently looking to recruit a Global CRM Manager.
You will build an industry-leading CRM programme with a brand that puts integrity, honesty and customer satisfaction at the centre of everything, you are the right fit for this role.
You will build the Global CRM strategy to acquire, manage, and leverage direct consumer relationships across the entire customer journey, including establishing the most relevant journeys and the optimal interaction strategies at each interaction point.
You will set data, segmentation and database strategies and work with the E-Commerce and IT teams to develop the tools to deliver these strategies in all markets.
To be considered you will have previous experience working in FMCG CRM (Retail a plus, Beauty is a plus). You will have proven success in driving customer acquisition and annual / lifetime value through a CRM strategy that you have implemented.
You would ideally have used Klaviyo however not essential.