Digital Communications Advisor

Digital Communications Advisor

Job description

United Kingdom

Job Family Group : Corporate Relations

Corporate Relations

Worker Type : Regular

Regular

Posting Start Date : July 12, 2024

July 12, 2024

Business unit :

CoS and Corporate Relations

Experience Level :

Experienced Professionals

Job Description : Where you fit in

Where you fit in

This role reports to the Head of Shell UK Communications. The purpose of the role is to support and grow Shell’s trust in the UK through effective communications, building brand and reputation, and securing Shell's credibility in the energy transition.

The Digital Communications Adviser supports Shell UK’s digital platforms and channels. Together with the wider UK and Group communications teams,





the role is accountable for bold, engaging storytelling campaigns, helping to build and maintain recognition and reputation externally.

What’s the role?

Create engaging digital and social media communications that put humans at the heart of the story, to enable understanding and recognition of Shell’s story, business strategy and advocacy priorities.

This includes shaping content strategy, managing end-to-end content production, execution, and monitoring and measuring activity.

Maintain top-level oversight of social and digital corporate communications, including on shell.co.uk, and marketing communications activity published to the UK.

Ensure activity is in line with UK corporate communications strategy and channel best practices.

Use insights and digital analytics tools to inform strategy and content and embed a robust approach to evaluation with clearly defined measurement frameworks and KPIs.

Curation, creation and editing engaging content, including articles and landing pages,





ensuring consistency in tone of voice, style, and messaging.

Overview of the corporate sections on the website, ensuring accuracy, clarity, and adherence to Shell’s editorial and brand guidelines.

Optimise content for SEO, helping to implement the corporate SEO strategy.

Work closely with the corporate digital and social media team, ensuring seamless integration on corporate campaigns.

Support the implementation of powerful campaigns across corporate digital channels, including social media, web, newsletter, podcast.

Collaborate with the Analytics and Insights team to ensure data and insights are used to help create and continuously optimise corporate content on Shell’s digital channels.







Works closely with digital teams in Brand to help build and maintain a digital community of practice .

What we need from you

Significant work experience as a digital editor, content manager, web editor or in communications and media. Strong creative mindset and attention to detail.

Experience in optimising the use of multi-media (image, video, text, graphic and audio).

Excellent written and verbal communication skills and ability to write accurately under time pressure. Strong ability to write for a range of digital and social formats, ensuring content adheres to UK communications strategy and social and digital best practices.

An up-to-date understanding of relevant UK issues (politics, news, industry) to provide counsel and advi c e on tactical digital response to complex reputational issues.







Ability to translate complex digital and social analytics and insights for a broad range of audiences.

Strong interpersonal and stakeholder engagement skills, ability to build trust and experience working in challenging external environments and in conflict resolution.

Strong strategy, planning and team management capabilities.

Competency in digital and social media engagement strategies, as well as the ability to work with media relations to resolve corporate challenges.

Strong written and verbal communication skills are essential for engaging with community members, addressing inquiries, and maintaining a consistent brand voice.

Proven ability to use data analysis in strategic, campaign and content decisions for continuous improvement.







Knowledge and experience of content management and listening software such as Sprinklr or Hootsuite, Synthesio or Brandwatch , BrightEdge or Adobe Experience Manager is desirable.

If you don't see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply.

Research has shown that not everyone often applies when they don’t feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.

We look forward to receiving your application.

Company Description

Shell started operations in the United Kingdom more than 110 years ago. Since then,





we have grown into a leading innovative Oil & Energy company that rewards its employees by investing heavily in their careers and learning.

Our people are our greatest asset, and our commitment to your career will see you thrive in a work environment that offers an industry-leading development programme.

When your ideas travel, Shell will benefit, and innovation will thrive. Shell has a key role to play in helping meet the UK’s growing energy demand, whilst using innovative technologies to develop cleaner energy.

We are the largest FTSE 100 company in the UK by market capitalisation and make a significant contribution to the UK economy.

As well as processing 35% of the gas coming into the UK,





we serve more than four million customers at our filling stations each week.

Shell employs some 6,400 skilled staff as well as many contractors.

An innovative place to work

There’s never been a more exciting time to work at Shell.

Join us and you’ll be adding your talent and imagination to a business with the ambition to shape the future whether by investing in oil, gas and renewable energy to meet demand , exploring new ways to store energy, or developing technology that helps the world to use energy more efficiently, everyone at Shell does their part.

An inclusive place to work

To power progress, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment one where you can express your ideas,





extend your skills, and reach your potentia l.

We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles.

Feel free to let us know about your circumstances when you apply, and we’ll take it from there.

We’re closing the gender gap whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

▶️ Digital Communications Advisor
🖊️ Shell
📍 London