20 Oct
The Weir Group
Glasgow
Digital Strategy and Content Specialist (6 month fixed term contract)
Corporate
Global
Remote
Purpose of Role:
You will play a significant role in developing, managing and delivering digital strategies and content campaigns that build and grow Weir’s refreshed brand – Mining technology for a sustainable future. The role requires specialist experience in developing, executing and evaluating the impact of digital channel strategies and corporate brand content marketing in a global matrix business.
The role holder will build productive and collaborative relationships across organisations and will partner with digital and marketing teams on projects that enhance Weir’s digital presence and impact to support Weir’s corporate goals, developing and deploying common frameworks and governance.
Why choose Weir:
Be part of a global organisation dedicated to building a better future: At Weir, the growing world depends on us. It depends on us constantly reinventing, quickly adapting and continually finding better, faster, more sustainable ways to access the resources it needs to thrive. And it depends on each of us doing the best work of our lives. It’s a big challenge – but it is exciting.
An opportunity to grow your own way: Everything moves fast in the dynamic world of Weir. This creates opportunities for us to take on new challenges, explore new areas, learn, progress and excel. Best of all, there is no set path that our people must take. Instead, everyone is given the support and freedom to tailor-make their own career and do the best work of their lives.
Feel empowered to be yourself and belong: Weir is a welcoming, inclusive place,
where each individual’s contribution is recognised and all employees are encouraged to innovate, collaborate and be themselves. We continually focus on people and their wellbeing. We believe in fairness and choose to be honest, transparent and authentic in everything we do.
Key Responsibilities:
- Planning, project management and execution of outcome-driven digital strategies and high impact content campaign strategies that drive engagement, amplification and reach of the Weir brand with corporate audiences.
- Partnering and collaborating with the digital and divisional marketing teams on the annual planning and budgeting of projects that drive enhanced user experience.
- Developing and leading a rolling programme of content and technology to overhaul and then continually refresh and optimise the corporate sections of the global.weir website.
- Developing goals and KPIs that deliver and demonstrate outcomes of corporate brand and content activity, own the function’s monthly reporting, and use KPIs to deliver continuous improvement.
- Safety First: Demonstrate 100% commitment to our zero harm behaviors in support of our drive towards developing a world class safety culture.
Job Knowledge/Education and Qualifications:
- A proven track record of developing, managing and delivering innovative outcome-led digital strategies and corporate brand marketing campaigns across a global organisation to build and amplify brand awareness.
- Data driven approach with experience in using market research,
insights and best practice to deliver high quality impactful campaigns, while working within corporate frameworks.
- Experience in digital communications and brand marketing using a wide variety of marketing technologies (DXP, content management, analytics, A/B testing and MVT solutions, SEO and PPC, as well as project management, MSOffice and design and editing software packages) to support effective communications.
- Strong project management and budgeting capability to ensure prioritisation, with experience in managing vendor relationships and resources across multiple projects.
Founded in 1871, Weir is a world leading engineering business with a purpose to make mining operations smarter, more efficient and sustainable. Thanks to Weir’s technology,
our customers can produce essential metals and minerals using less energy, water and waste at lower cost. With the increasing need for metals and minerals for climate change solutions, Weir colleagues are playing their part in powering a low carbon future. We are a global family of 11,000 uniquely talented people in over 60 counties, inspiring each other to do the best work of our lives.
For additional information about what it is like to work at Weir, please visit our Career Page and LinkedIn Life Page.
Weir is committed to an inclusive and diverse workplace. We are an equal opportunity employer and do not discriminate on the basis of race,
national origin, gender, gender identity, sexual orientation, veteran status, disability, age, or any other legally protected status.
▶️ Digital Strategy and Content Specialist (6 month fixed term contract)
🖊️ The Weir Group
📍 Glasgow