20 Oct
Smartsheet
London
Job description
Smartsheet is looking for a Channel Marketing Manager for Southern Europe to join the Channel Marketing team as a full-time (37.
5 hours per week) employee for a period of 12 months.
The Channel Marketing team is a globally distributed group of passionate partner marketers who provide field marketing support for partners to generate pipeline and close business with Smartsheet.
Additionally, Channel Marketing manages partner-facing communications, to- and through-partner sales and marketing content and campaign creation.
With this new role, we are seeking to help more partners in Spain, France, Italy and Portugal build pipeline with Smartsheet, with a focus on in-person and virtual event campaigns.
The manager will work closely with partners on Marketing planning, campaign design and execution and nurturing resulting leads with the objective of registering new-logo and expansion opportunities.
To get a sense of our channel partners in EMEA, visit our Partner Directory and our Partner Solutions Showcase. We also encourage you to learn more about our Smartsheet Aligned Partner Program.
Job Responsibilities :
Coordinating closely with our Channel Marketing Manager responsible for other EMEA markets, the rest of the Global Channel Marketing team, EMEA Regional Marketing and EMEA Channel Sales :
- Create bespoke Marketing plans and campaigns with Smartsheet Platinum and Gold partners in Southern Europe
- Lead regional to-partner marketing events, delivering superior event experiences to support partner recruiting and engagement
- Provide guidance to partners on available resources available to them under the Smartsheet Aligned channel program to generate pipeline
- Counsel partners on best campaign fit for their target buyer personas, Smartsheet partner type and business model
- Help partners execute selected campaign types, which could include in-person events, virtual events, account-based marketing and / or digital campaigns
- Provide ongoing counsel on optimizing campaign results with a focus on new-logo deal registrations
- Assist partners with campaign lead nurture, tracking, attribution and deal registration
- Support the Channel Sales team by creating to-partner messaging and content, and organizing partner recruiting events
- Compile and manage consolidated reporting on new-logo and expansion deals sourced via executed campaigns
Job Requirements :
- Five to seven years of experience in field and channel marketing
- Deep experience delivering superb-quality, in-person event experiences for partners, and for partners’ customers
- Channel Field Marketing background, with proven track record growing partner-sourced pipeline through a broad range of campaigns including in-person and virtual events such as channel meetups, executive roundtables, lunch & learns, partner-hosted and third-party conferences
- Understanding of partner lead nurture, and how this differs from direct marketing lead flow
- Knowledge of MDF workflows, partner portals and the deal registration process
- Familiarity with the IT channel as a route to market
- Comfortable presenting to colleagues and business partners, such as on campaign best practices
- Strong verbal and written communications skills
Strongly Preferred :
Proficiency in at least one of the following languages : Spanish, French, Italian
Nice to Have :
- Experience with Impartner as a partner portal
- Familiarity with various event platforms (ie Eventbrite, Cvent, Zoom, ON24)
Get to Know Us :
At Smartsheet, we’ve created a place where everyone is welcome people from all over the world, all backgrounds, all ages, all colors, and all beliefs working side by side.
Here, everyone can make a difference and empower others to do the same. You’re encouraged to apply even if your experience doesn’t precisely match our job description if your career path has been nontraditional, that will set you apart.
At Smartsheet, we empower everyone, everywhere to change the way the world works join us!
▶️ Channel Marketing Manager
🖊️ Smartsheet
📍 London