20 Oct
Wise
London
Job description
Wise is a global technologypany, building the best way to move and manage the world's money. Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.
More about our mission.
Job Description
The team. The CRM team at Wise is expanding to consolidate our efforts to develop our global B2C lifecyclemunications.
We're all about bringing value to our customers who deserve first-classmunications so they make the most of their Wise account that helps them save money and avoid the terrible exchange rates from traditional banks.
The role. We're building money without borders for people and businesses and we need your help to make our referral customerms best-in-class.
So we're looking for a CRM Manager to join our growing CRM team and lead our referral strategy and implementation. The CRM Manager will own, shape and deliver an effectivemunications strategy for Wise's customers : from engaging and exciting product launches, to testing and building our referral lifecyclemunications.
The role will be based in London and will deliver best-in-class customermunications. The role will report into the London CRM team and follow the processes and practices agreed within the CRM team.
CRM at Wise is about making sure we develop the best global and regional lifecyclemunications as well as keeping up with demand from other sides of the business.
We're problem solvers - we work with our Product, Marketing Tech,
Analytics and UX Research teams to define and execute the strategy for product and marketing customerms, across multiple channels (email, push notifications, in-app messages)
Your mission :
- Develop and manage our referral CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
- Utilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevantmunication and offerings.
- Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
- Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer's lifecycle journey.
- Manage the customer database health with a focus on retention and engagement : make sure allms are in line with CRM best practices,pliance requirements, through appropriate channels and without errors.
- Manage internal technical and non-technical stakeholdermunication (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts)
- Responsible for email calendar management, deliverability and monthly reporting.
- Implement the localisation process for Wise's international campaigns
- Maintain and implement a clear A / B testing plan.
Qualifications
About you :
- Mid level experience in a CRM role, with a focus on segmentation, lifecycle management and stakeholder management.
- Track record of successful cross-channel (email, push, in-app messages etc.) lifecyclems.
- End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
- Customer-first attitude : can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
- Excellent verbal and writtenmunication skills and strive to have a customer-first mindset.
- Self-starter and impact-driven : you enjoy taking ownership of projects with limited oversight. You're not afraid to take responsibility and ownership of your work.
- Technically-savvy with a creative eye. You'refortable with technical matters, but you also care about how yourms look and what message you send to your customers.
- Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
- Strong analytical skills. You'll need to be able to analyseplex data sets and make decisions off the back of those.
Additional Information
For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Every Wiser should feel that they can be themselves at work.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to share their contributions towards mission zero and able to progress in their careers.
Having diverse teams that reflect our diverse customer base helps us build a better product.
We can be more creative and empathetic to our customer's needs and make sure we leave no-one behind on our journey to mission-zero.
For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit .
Keep up to date with life at Wise by following us on LinkedIn and Instagram . Job ID 315420232