19 Oct
Diageo
London
Job description
Description
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry Arthur Guinness, John Walker, Elizabeth Cumming and many more.
Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands.
Its portfolio also includes Crown Royal, J&B;, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is transforming its approach to the world of luxury spirits in Great Britain through the creation of the Diageo Luxury Company, a new dedicated business unit focused on the growth of our iconic premium and above spirits brands.
The Diageo Luxury Company will be responsible for sales, marketing and brand management of our luxury icons, and will build our relationship with luxury customers in both the Off and On Trade, all focused on accelerating brand and category growth.
This is a once in a career opportunity to be part of a truly transformational business that has the structure, the A&P; investment and the focus to lead the luxury spirits category in Great Britain.
More about Diageo is available at its web site :
Role Dimensions
This unique role combines the role of field strategy and execution planning with the additional responsibilities of coordinating the customer marketing programs across the regions and managing the brand activation budget.
Reporting to the Commercial Director - Luxury, this role responsible for planning and deploying winning commercial strategies to our sales teams across the UK,
whilst simultaneously building activation of our iconic brands across the different regions and sales channels of the UK.
Key Accountabilities
Sales Strategy & Execution :
- Develop and lead the deployment of a comprehensive regional sales plans, which turns the brands commercial priorities into a clear set of actions for our sales teams to deliver in every call, setting ambitious yet achievable targets for field sales teams.
- Collaborate with brand and commercial teams to provide sales teams with effective tools and selling materials.
- Work closely with perfomrance and Insight manager to analyze regional sales teams performance, identifying trends and areas for improvement.
- Conduct ongoing competitor analysis to identify sales opportunities across on-trade and off-trade channels.
- Build and maintain strong relationships with the account management teams of key distributors who will be integral in servicing the outlets we call upon.
Customer Marketing & Brand Activation :
- Coordinate our annual brand & customer activation calendar that aligns our brand strategic objectives with the how we activate at the point of purchase in each region & across channels.
- Own the end-end execution calendar and ensure visibility and communication of both monthly and quarterly priorities are clear for Commercial and Brand teams.
Importance will be on scale, spend, activation priority and performance metrics
- Constantly track and measure the effectiveness of A&P;, providing data-driven insights and recommendations to improve our return each quarter.
- Ensure that findings are being recycled back into the forward plan through rigorous M&E; and an objective assessment of activation performance.
- Lead the annual planning cycle and in-year management and reallocation of the A&P; (advertising and promotions) budget the for the luxury business unit, ensuring effective allocation of spend against our key priorities.
- Maintain strong relationships with brand marketing, advocacy and customer & culture marketing teams.
- Manage central activation agencies to ensure brilliant execution of shopper marketing programmes
Ideal experiences / Qualifications / capabilities
- Proven internal or external experience as Sales or Marketing Executive
- Project Management, Analytical and core selling skills
- Organised with strength in prioritisation - comfortable managing and owning critical paths, project plans and holding others to account.
- Can build powerful relationships and work collaboratively within a team
- Problem solver & solution-based teammate who can deal with ambiguity & adapt quickly
- Strong excel capability with strength in data and system abilities.
Your job isn’t done until our products are visible to consumers and you engage the consumer by driving awareness and brand passion for our products.
This is a commercial position by heart, and you are responsible for commercial success and inspiring customer loyalty while implementing marketing activations.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of celebrating life every day everywhere . This purpose is inclusive in nature,
as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don’t let anything stop you from applying!
Worker Type : Regular
Regular
Primary Location :
Additional Locations :
Job Posting Start Date :
2024-07-11
▶️ Field Strategy & Activation Planning Manager
🖊️ Diageo
📍 London