19 Oct
De Beers Group
London
Job description
Job Description : CONTEXT & PURPOSE
CONTEXT & PURPOSE
- Accountable for preparing all relevant analysis and recommendations to enable decisions to be made on the product lines, analysing the market trends, competitor offering and pricing.
- Support the launch of new products, including product brief, sales forecasting, model stock quantities, pricing, and product training.
Key Responsibilities -
STRATEGY
- Support the Head of Product Marketing with the 3 / 5 year plan
- Leading the preparation of product briefs in line with marketing strategies and deadlines
- Leading on product forecasting and pricing
LAUNCH PLAN
- Developing the product launch plan
- Development sheet ensure accurate and up to date at all times,
preparing the agenda for the meeting, sending weekly minutes of the development prototype meetings and maintain timelines sheet
- Work closely on the technical development with the Production team in the product development process
- Work closely with Merchandising team on the novelty forecast plus follow up the delivery of prototypes
PRODUCT DEVELOPMENT
- Support the product development process from brief ideation to in-market performance, including product definition, prototyping, forecasting, pricing.
- Ensure regular maintenance of the product database with all relevant information on the product range
- Responsibility for leading the twice yearly pricing reviews, suggesting adjustments based on competition
- Leading the review the product lifecycle on a twice yearly basis, working independent to make suggestions and recommendations
ANALYSIS
- Prepare the fortnightly sales report and monthly Board and Business review, liaising with Finance team to ensure the accuracy of reported numbers
- Complete ad hoc business analysis when needed with accompanying action plan
- Lead on competition analysis (market trends, novelties)
- Support and coach the Product Marketing I whilst collaborating on the preparation of the monthly competition newsletter
- Analyse the current market, identify gaps and needs notable competitor price positioning in order to provide suggestions for new product launches
- Oversee the library of competitor activity and product information
OPERATIONS
- Responsible for preparing the product flash for each new launch 1 3 months in advance
- Coordinating the process for naming for new products
- Ensure novelties are includes on website and in product guide
- Update newness reports on a monthly basis for the Merchandising team
- Work with VM team to provide tailored product selection for windows
- Liaise with Brand team to ensure the pack shots are completed on time
Qualifications :
- University degree
- Previous product management experience in the luxury industry
- Experience in jewelry business is highly desirable
Mental Processing Ability
- Ability to identify the main elements of an issue or problem despite working with incomplete data
- Sees the main patterns, themes & linkages in information and broader implications
- Generates several alternative options & makes a well-reasoned decision based on an analysis of the risks & opportunities
- Understands the purpose & objectives of own functional area and how it aligns with the other parts of the organisation
Knowledge & Technical Skills
- Possess an eye for detail, Inherent interest in luxury and a strong product sensibility
- Strong data management, reporting & presentation skills
- Strong analytical capability : able to interpret data quantitatively and qualitatively
Social Process Skills
- Demonstrated track record of supporting businesses to create a culture that fosters innovation, fresh thinking and engages diverse views.
- Good communicator, with the ability to build and maintain good stakeholder partnerships within the organization
- Ability to prioritize and manage conflicting stakeholder needs
Application and Energy
- Energetic and self-motivated with a bias to action
- Values and role models a diverse,
inclusive working environment in which everyone can work to their full potential.
Other requirements to perform work effectively
- International travel will be required from time to time
▶️ Product Marketing Manager
🖊️ De Beers Group
📍 London