18 Oct
Anthem Consulting
London
Senior Marketing Content Manager for a mid-sized international law firm. This newly created role will lead and re-launch the Firm’s content strategy, and oversee the execution of a variety of content marketing activities including thought leadership, blogs, articles, webinars, podcasts and video - ensuring high quality delivery. Team leadership will also play a key part in this role.
Responsibilities include:
Develop and deliver effective marketing campaigns and brand strategies to raise the firm’s profile in the market.
Proactively identify, initiate and implement Thought Leadership campaigns to deliver the firm’s commercial aims. Identify and advise on current topics and subjects for campaigns,
client insights and communications, to highlight capabilities and developments in our business.
Advise and coach Partners, Associates and Business Development teams on producing compelling content for client communications.
Communicate, and continue to embed, the brand messaging across firm.
The successful candidate will have an in-depth understanding of the importance of marketing campaigns and will have experience in delivering effective marketing strategies, content and campaigns. You will also have the gravitas to influence partners and challenge the status quo. Experience in a law firm (or wider professional services) is essential.
▶️ Senior Marketing Content Manager
🖊️ Anthem Consulting
📍 London