18 Oct
Next
Leicester
Job description
Head of Media Buying and Planning (UK)
Role Purpose :
Reporting to the Head of Marketing and operating within the eCommerce department, the Head of Media Buying and Planning will develop and lead the operational management of our digital media activities.
This role is pivotal in maximizing the profitable acquisition of new customers and generating sales from existing customers through key media channels such as PPC, PLA, Display, and Social advertising, with a specific focus on media activations for Next UK.
As the subject matter expert in digital media buying and planning, they will be tasked with driving profitable sales through media activations.
For NEXT UK,
their responsibilities will extend to all media planning activations, including AV, DOOH, Press, etc.
They will collaborate closely with a peer responsible for managing international media activations for NEXT outside the UK.
Additionally, they will work closely with our Heads of eCommerce and senior stakeholders across the NEXT business.
Key Responsibilities :
- Implement strategy for Digital advertising for our NEXT in the UK
- Drive planning, creation and optimisation of media campaigns primarily performance media focused for
our NEXT UK.
Utilise first party customer & product data to personalise campaigns in order to improve channel
performance.
Continuous analysis and optimisation of all elements of advertising creative, from marketing message to
ad template to layouts of individual components, in order to improve customer engagement with and
purchases from advertising
Leads cross channel reporting to inform key stakeholders and in order to optimise future activity and
improve budget allocation decisions
- Highlight opportunities for further growth in channel performance whilst maintaining profitability
- Manage relationships with media agencies and key partners
- Keep up to date with latest innovations in digital media in order to enable NEXT to develop a market
leading position in digital marketing
- Delivering sales, new customer targets within the budgets allocated.
- Constantly look for opportunities to drive profitable sales by investing in more media.
- Keep Head of Marketing informed with performance, projects and industry developments
- Encourages productive collaboration with the Trading team.
- Commercial owner of marketing technology, has strong technical knowledge and experience of
working with data engineering and technical teams.
Key Requirements
- Experience in managing large and complex Paid Search / or Paid Social campaigns.
- Experience of managing budgets of £30m+
- Be results orientated, highly focussed on hitting business targets and profitable sales growth.
- Strong ability to think strategically across all channels - search, social, programmatic, CTV, digital direct,
DOOH, offline, etc.
- Degree, equivalent qualification or experience.
- Ability to make strategic budget recommendations based on business objectives
- Expert level experience ideally within 2 platforms with strong hands-on experience (i.e. Social and
Search) with a strong working knowledge of the larger media landscape
- Strong understanding of the media activation process - including ad servers, tracking, taxonomy, etc.
- Strong working knowledge of ad platforms such as,
Google Media Platform (i.e. SA360, DV360, CM360,
etc.)
- Ability to analyse insights and translate them into recommendations
- Team player - Relationship building skills internally and externally with the ability to quickly establish
strong working relationships