CRM Associate

CRM Associate

Job description

CRM Associate

London

Reporting to the Senior Manager of Retention and Growth, the CRM Associate at Zapp will play a key role in the marketing team, translating the overall strategy into impactful CRM activities.

You’ll be responsible for building, delivering, and optimising CRM initiatives, working closely with cross-functional teams to drive customer acquisition and retention.

Zapp is London’s leading digital-first, premium convenience retailer and we are relentlessly focused on growing and developing the best-in-class premium convenience proposition for our customers.

Here’s what you’d be doing :

- Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar,





translating the marketing strategy into actionable campaigns.
- Manage the execution of the CRM activities across all channels email, push notifications and in-app experiences encompassing both marketing and business calendar communications and data-driven lifecycle messaging.
- Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.
- Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.
- Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.
- Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.

What We’re Looking For

- A minimum of 2 years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.






- Proficient in HTML for basic edits.
- Comfortable performing analysis in tools like Google Sheets and Looker.
- SQL knowledge would be advantageous.
- Creative and analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach.
- A customer-first mindset with excellent problem-solving skills.
- A proactive thinker with a strong sense of ownership and the ability to think critically and independently.