15 Oct
Royal London Group
London
Job description
Job Title : Senior Marketing Consultant
Contract Type : 6 Month Fixed Term
Location : Alderley Edge or London
Working style : Hybrid 50% home / office based
Closing date : 28th October 2024
We are seeking an experienced Senior Marketing Consultant to join our Employer Marketing team on a 6-month fixed term contract in either our London or Alderley Edge offices.
The role will involve managing the development and delivery of market leading communications targeted at Employers, that support the overall Brand and Marketing strategy and delivery of our trading objectives.
At Royal London we value flexible working, and this position will be a 50% hybrid role.
You will be responsible for delivering consistently high quality, innovative and relevant communications that engage, enthuse, and inform our target audience.
Lead cross-functional campaign teams working collaboratively with all colleagues in Brand and Marketing and the wider business to ensure the efficient and effective delivery of marketing activity.
Ensure the audience view is embedded in all marketing activity across the funnel (B2B, B2C, B2B2C and B2B2B2C). Make effective use of data and insight to set campaign objectives and monitor campaign activity, adjusting as appropriate, reporting to Marketing Manager and other relevant senior stakeholders. Manage campaign budgets.
If you would like to join the UK’s largest mutual life, pensions, and investment company, who were recently voted Company of the Year’ by financial advisers then this could be the opportunity for you.
About the role
Plan, develop and deliver marketing communications and content in support of the overall marketing plan, applying the most effective media and communication channels.
Ensure marketing activity supports the delivery of business targets and other key strategic objectives including building the Royal London brand.
- Day-to-day responsibility for campaigns and initiatives including delivery planning, resource alignment and responsibility for budget.
- Manage, planning and delivering media campaigns, including working with third party agencies on planning, creative development, and performance reporting.
- Set clear campaign objectives and measures that align with commercial targets and use data and insights to continuously test, learn, and optimise marketing activity.
- Lead cross-functional teams to deliver marketing to chosen audience groups, working with stakeholders across the Brand and Marketing function, other parts of the business and external agencies.
- Strong digital marketing skills.
About you
- Financial services experience required.
- Experience of planning and running large integrated marketing campaigns including budget and risks.
- Excellent understanding of marketing communication tools and techniques including paid media.
- Excellent project management and communication skills.
- Strong understanding of how to apply brand and language guidelines.
About Royal London
We’re the UK’s largest mutual life, pensions, and investment company, offering protection, long-term savings and asset management products and services.
Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling.
This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy,
Collaborate, Achieve.
We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.
You can see all our benefits here - Our Benefits
Inclusion, diversity and belonging
We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected whatever their background.
▶️ Senior Marketing Consultant
🖊️ Royal London Group
📍 London