15 Oct
South London and Maudsley NHS Foundation Trust
London
Job description
Job overview
Are you a digital communications expert with a passion for making a real impact? We are looking for a dynamic individual to drive our digital presence and engage our diverse audiences.
You will :
- Drive digital strategy : Implement and support our digital communications strategy across our websites and social media platforms, ensuring alignment with our broader goals and objectives
- Create compelling content : Develop and curate content that resonates with our target audiences, inspiring and engaging them while maintaining best practice guidelines
- Innovate and optimise : Design a forward-looking innovation and development roadmap for our digital channels, ensuring we leverage the latest technology
- Lead and advise : Collaborate with colleagues across the Trust and external partners, offering expert advice on digital communication strategies, campaigns, and community engagement
What you will bring :
- Digital expertise : A strong background in digital communications, with experience in content creation, social media management, and websites
- Strategic vision : The ability to develop and implement digital strategies that align with organizational goals and drive engagement
- Innovation mindset : A proactive approach to staying ahead of digital trends and technologies, constantly seeking ways to enhance user experience
- Leadership and collaboration : Excellent communication and leadership skills, with a talent for guiding teams and advising stakeholders on digital best practices
Main duties of the job
- To produce content for the Trust’s website and social media channels in line with the organisations overarching communications strategy
- To produce regular reporting on the performance of the Trust’s digital communications
- To provide advice and guidance to colleagues across the Trust and external partners on best practice for digital communications
- Develop and deliver digital communications campaigns to increase the awareness of the Trust and its services amongst its target audiences
- To ensure the constant development and innovation of the Trust’s digital channels
- Ensure Trust’s external newsletters are planned and sent efficiently in line with best practice
Working for our organisation
We are committed to ensuring our staff get the most out of their benefits package and understand the importance of a healthy work life balance.
There is an extensive range of excellent benefits for you and your family.
We want you to feel like you are part of a close knit team at South London and Maudsley. It’s important to us that you valued and appreciated and that are why we have a comprehensive benefits package on offer.
Some of our benefits include :
- Generous pay, pensions and leave, we offer a comprehensive pay, pensions and leave package, which is dependent on the role and length of service
- Work life balance, flexible working and support a range of flexible options, such as : part-time working and job sharing
- Career development, There are plenty of opportunities to progress your career and we support your development through a number of programmes such as mentoring, coaching, positive people management, collective leadership and other talent programmes
- Car lease, our staff benefits from competitive deals to lease cars
Accommodation,
our staff benefits from key-worker housing available which is available on selected sites
NHS discounts, with discounts up to 10% from a variety of well-known retail brands though Health Service Discounts website.
Other benefits include :
- Counselling services
- Wellbeing events
- Long service awards
- Cycle to work scheme
- Season ticket loan
- Childcare vouchers
- Staff restaurants
Detailed job description and main responsibilities
Digital and social media
- To ensure the Trust, King’s Maudsley Partnership and South London Listens websites are kept up to date with timely and engaging content
- To ensure the Trust’s owned social media channels are kept up to date with timely and engaging content
- Drive growth of the Trust’s digital audience by ensuring engaging and shareable content
- To assist colleagues across the Trust with website and social media projects, giving expert guidance in terms of content, section or site development
- To create campaigns that will grow the Trust’s social media following and community engagement
- To increase visits to the Trust’s website through our social media channels
- To encourage and execute content from our stakeholders
- Manage the Trust’s external newsletter programme
Communications and relations
- To produce accurate, effective and highly engaging content for the Trust’s digital platforms and presences
- To us specialist expertise to advise colleagues digital communication best practice
- To establish and maintain effective co-operative working relationships with all stakeholder groups,
internally and externally, at all levels
- To ensure that communications are correctly tailored for the appropriate target audiences
- To plan and organise digital communication activities and events, requiring the formulation and adjustment of plans and strategies
- To manage contracts with external suppliers ensuring value for money and working within the framework of the organisation
Policy and service development
- To develop digital and social media plans to ensure the constant development and innovation of the Trust’s platforms and presences
- To plan, manage and coordinate often complex programmes and projects across digital communication activities, order to ensure that resources available are allocated appropriately with all deadlines met
Person specification
Training and qualifications
Essential criteria
- Degree qualification or relevant equivalent experience
- Evidence of on-going personal and professional development
Values and behaviours
Essential criteria
Ability to act in accordance with our values and behaviours
Other
Essential criteria
Empathy for individuals who have experienced mental health problems
Desirable criteria
Personal experience of mental health problems
Experience
Essential criteria
- Demonstrable experience of working in a digital communications role preferably within a large and complex organisation
- Writing for different audiences across a range of digital communications channels
- Producing and managing content for websites and social media channels
- Experience of designing,
writing and sending email newsletter via a professional grade email service provider
- Procuring external goods and services
- Involving service users, carers and members of the general public in projects
- Experience of organising events and workshops for both internal and external audiences
- Demonstrable experience of managing a busy and deadline demanding workload
- Good verbal and written communications and interpersonal skills
- Experience of dealing with people at all levels including senior level and the public
Desirable criteria
- NHS experience
- Experience of working in mental health
- Experience of website development projects
Knowledge and skills
Essential criteria
- Strong communication skills
- Good knowledge of digital platforms, including social media
- High level of literacy sufficient to write reports and represent information clearly at senior level
- High level of attention to details
- Ability to simultaneously manage a broad range of activities and sub-projects
- Strong planning and organisational skills
- Ability to prioritise own workload and work without direct supervision using own initiative within a changing and demanding environment
- Excellent interpersonal skills
- Presentation skills
- Influencing and negotiating skills
- Ability to make judgements involving information and situations which require analysis and interpretation and comparison of a range of options
- Problem solving skills and ability to respond to sudden unexpected demands
- Ability to work both independently and as part of a small team
- Ability to remain calm under pressure
Desirable criteria
- Knowledge of a range of Content Management Systems
- Knowledge of HTML coding
- Knowledge of Email Service Provider systems
- Report writing skills
▶️ Digital Communications Officer
🖊️ South London and Maudsley NHS Foundation Trust
📍 London