15 Oct
Zenith
London
Job description
Job Description
The Opportunity
Zenith International (part of Publicis Media) is looking for a Paid Social Associate Director to manage our paid social activity for an exciting client brand following an important pitch win.
This role will sit within the Europe and North Africa (ENA) region and will have accountability for delivery across 43 local markets in a centralised regional model.
The Client
This is a new client for Zenith International as the result of a recent competitive pitch win. It is a Power of One’ client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying.
The win represents a significant commercial opportunity for the agency and will provide a platform for talent to learn, grow and progress their careers.
The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid-range and economy solutions for guests.
They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against.
In order to deliver these KPIs, we need the best talent to drive strategic innovation and operational excellence consistently.
- Multi-market campaign activation across a range of global paid social platforms, in line with media plans
- Innovative and creative campaign testing and optimisation to consistently improve campaign performance
- Production of weekly and monthly multi-market campaign reports with detailed insights and recommendations,
preparation of detailed Post Campaign Reports and presentation of results to clients
- High standard of response to client briefs; providing detailed plans, rationale and recommendations
Qualifications
- High level functional and technical knowledge of Paid Social, including in-depth knowledge of Facebook Ads, alongside other key social platforms.
- Ability to independently execute both brand awareness and direct response campaigns across multiple markets at a large scale.
- Strong command of Excel including basic functions : Pivot tables, Lookups etc. and confident building and manipulating reports from scratch.
- Experience implementing AB tests, lift studies and interpreting results.
Additional Information
- Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics,
Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24 / 7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT.
Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones : Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING,
BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner.
We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
LI-Hybrid
▶️ Paid Social Senior Account Executive
🖊️ Zenith
📍 London