15 Oct
Brother Marcus - London
London
Job description
Head of Marketing Wanted - Competitive salary dependent on experience.
Brother Marcus is looking for a dynamic Head of Marketing to drive our already successful marketing team forward.
Our restaurants specialise in Eastern Mediterranean food and generosity!
We are looking for a generalist who is strategic whilst hands on. Who can develop a team, building the skills needed to match our growth.
You must h ave hospitality experience in either marketing or even operations.
Key Responsibilities :
- Brand Development :
- Lead the growth and development of our consumer and employer brand.
- Define and articulate brand identities, mission, purpose, values, and narrative.
- Campaign Management :
- Design, implement,
and deliver multi-channel campaigns, promotions, and collaborations.
- Oversee the creation of compelling marketing content and collateral.
- Strategic Marketing :
- Develop and execute a comprehensive marketing strategy to support sales targets and drive revenue growth.
- Manage the brand aesthetic, including visual merchandising, packaging, and in-store / online collateral.
- CRM Management :
o Develop and oversee customer relationship management (CRM) strategies to enhance customer engagement and loyalty.
o Utilize CRM data to segment audiences, personalize marketing efforts, and improve customer retention.
o Collaborate with the IT and sales teams to integrate CRM tools and ensure seamless data flow and analysis.
- Digital Marketing :
- Direct the Social Media & Digital Content Manager on cross-platform campaigns and content creation.
- Ensure a cohesive digital presence across all platforms.
- Collaboration & Leadership :
- Work closely with the People team to promote a best-in-class employee value proposition.
- Foster strong relationships with internal and external stakeholders.
- Market Analysis :
- Conduct market research to stay ahead of industry trends and identify opportunities for growth.