Paid Social Director

Paid Social Director

Job description

Job Description

The Opportunity

Zenith International (part of Publicis Media) is looking for a Paid Social Associate Director to manage our paid social activity for an exciting client brand following an important pitch win.

This role will sit within the Europe and North Africa (ENA) region and will have accountability for delivery across 43 local markets in a centralised regional model.

The Client

This is a new client for Zenith International as the result of a recent competitive pitch win. It is a Power of One’ client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying.







The win represents a significant commercial opportunity for the agency and will provide a platform for talent to learn, grow and progress their careers.

The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid-range and economy solutions for guests.

They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against.

In order to deliver these KPIs, we need the best talent to drive strategic innovation and operational excellence consistently.

The Director will be responsible for delivering innovative and effective paid social strategy, plan development and overseeing all aspects of execution.

- Implement and deliver innovative Paid Social strategy.
- Responsible for refining strategic approach by designing a measurement roadmap, executing test & learns, pitching activity on new platforms.






- Leads on client education of all channel / market developments and oversees the planning output of the team.
- Drive Performance Oversees to a high standard of Paid Social campaign effectiveness.
- Develop the account, consistently increasing spend and platform, product and technology adoption.
- Designs better ways of working to achieve client aims / satisfaction / targets.

Qualifications

- Experience planning, managing and activating multi-market brand and performance campaigns on all global Paid Social platforms.
- Have used tech partners, brand safety, verification and data providers.
- Excellent knowledge of first and third party measurement solutions and up to date with incoming industry changes around privacy and identity.
- Managed a global client and team.

Additional Information







- Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24 / 7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT.

Wellbeing content and lifestyle coaching.

- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones :





Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity,





physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner.

We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

LI-Hybrid

▶️ Paid Social Director
🖊️ Zenith
📍 London