Marketing Manager - Brand New Role - ICC Waterfront Ulster Hall

Marketing Manager - Brand New Role - ICC Waterfront Ulster Hall

Were excited to announce a brand-new exclusive opportunity with ICC Belfast Waterfront Hall and Ulster Hall as they continue to expand their entertainments business. This newly created role is part of their commitment to delivering on their ambitious business plan, ensuring their iconic venues thrive and grow. As Marketing Manager, youll play a pivotal role in shaping the future of their venues, driving innovative marketing strategies, and engaging their diverse audiences. The Role A key member of the Marketing and Communications team, the post holder will have responsibility forthedevelopment and execution ofWaterfrontHallandUlsterHallmarketing and communications plans focusing on generating revenue through ticket sales,





advertising and marketing packagesas well as ensuring a strong brand presence and awareness for two of Northern Ireland's mosticonic entertainment venues, celebrating their rich heritage and culture. The Marketing Manager will be responsible for delivering an annual calendar of marketing activity that delivers against predetermined revenue targets, as well as the wider business objectives aimed at driving growth and prosperity for Northern Ireland's night-time economy. Marketing Strategy and Planning Advance plan, manage and evaluate entertainment marketing activity across digital, outdoor, radio and press. Working closely with other departments and partners to ensure a consistent and clear posting schedule. Working with the Entertainment Marketing Executive, and Digital Marketing Lead to develop and implement Waterfront Hall and Ulster Hall marketing campaigns and take an analytical approach to performance reporting.





Ensure a strategic and commercial focus is taken to marketing and communication plans optimising for revenue as well as celebrating the heritage of both venues and the contribution they make to Northern Irelands night-time economy. Ensuring maintenance of the Waterfront Hall and Ulster Hall website is implemented and maintained to the highest standard, ensuring seamless integration with digital channels and follow SEO best practice. Brand Management Ensure brand guidelines are adhered to both externally and internally to positively profile all venues and that the | Waterfront Hall | Ulster Hall brand family is used appropriately in all company-wide initiatives and projects. Manage the full suite of Waterfront Hall and Ulster Hall marketing collateral including digital, printed and promotional assets and their distribution through trade,





digital and traditional media. Contribute to PR activity designed to create, develop and maintain the positive profile Waterfront Hall and Ulster Hall. Lead on planning for own shows and industry events to ensure the positive profile of both Waterfront Hall and Ulster Hall. Content Marketing Using excellent copywriting skills plan, produce and evaluate content including web content, thought leadership articles, blogs, press releases, client testimonials and graphical assets that complements ICC Belfast's unique value proposition Collaborate with entertainment clients to create, implement,





and evaluate data-driven marketing campaigns that deliver commercially beneficial outcomes Create and project manage the implementation of a range of lead magnets including webinars, ICC Belfast hosted events and sales presentations with the aim of generating a healthy pipeline of qualified opportunities Person Specification Applicants must: haveathirdlevelqualificationinarelevantdisciplinesuchasmarketing,communicationsor other transferable discipline (Journalism, Business Management etc.) have a minimum of 3 years' experience in a commercially focused marketing role have a minimum of 1 years experience managing and leading a team to achieve shared goals and targets. have experience of partnering with advertising and marketing agencies and suppliers to create, refine, and measure campaign success have an expert understanding of persona-based content strategies,





and a proven history of creating lead magnets have experience of managing online advertising through search, display and social and performance reporting using analytics software have experience of using content management systems have experience of using email marketing systems to include build, implementation and reporting Next Steps To apply for this post and to see a full job description, please contact Nicky Strutt The deadline for applications is Monday 11th November, 17:00.

▶️ Marketing Manager - Brand New Role - ICC Waterfront Ulster Hall
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