13 Oct
NOW Gardening
London
Job details
Here’s how the job details align with your profile.
Pay
- £30,000 - £35,000 a year
Job type
- Full-time
- Permanent
Shift and schedule
- Weekend availability
- Monday to Friday
Location
NOW Gardening in London
Benefits
Pulled from the full job description
- Company pension
- Flexible schedule
- On-site parking
Full job description
Now Gardening is an innovative gardening company based in London, we’re leading the industry by combining cutting-edge technology with top-quality service.
Our innovative online booking system makes us gardening answer to Uber. known for our professional services, modern approach, and customer-first mentality. As we expand our reach,
we’re looking for a motivated and creative Digital Marketing Specialist to join our team and help take our marketing efforts to the next level.
This is an exciting opportunity to play a key role in growing our brand, engaging with customers, and driving business growth through a variety of digital marketing channels.
Job Overview:
We’re seeking a skilled and versatile Digital Marketing Specialist who can lead and execute our marketing strategy. You’ll be responsible for driving brand awareness, managing our online presence, running targeted ad campaigns, and generating leads for Now Gardening. From social media management to paid advertising, email marketing, SEO, and content creation, you’ll handle the full spectrum of digital marketing activities.
If you’re passionate about digital marketing, have experience in growing online brands, and are looking to work in a fast-paced, creative environment, this role is perfect for you.
Key Responsibilities:
- Social Media Management:
- Develop and manage content for Instagram and Facebook,
posting 3-4 times per week.
- Create engaging Instagram Reels, stories, and posts to build brand awareness.
- Interact with followers and grow our social media presence.
- Paid Advertising Campaigns:
- Plan and execute Facebook/Instagram ads and Google Ads campaigns to generate leads.
- Optimize ads to improve click-through rates, conversions, and return on ad spend.
- Track campaign performance and report results.
- Content Creation:
- Write and design marketing materials, including social media posts, blogs, email newsletters, and more.
- Produce engaging video content, testimonials, and case studies.
- Email Marketing:
- Build and manage our email marketing list.
- Create and send out bi-weekly newsletters, special offers,
and automated email sequences to nurture leads and engage existing clients.
- SEO & Website Management:
- Optimize website content for search engines (SEO) to improve rankings for local gardening services.
- Monitor and update the website with fresh content, blogs, and offers.
- Analytics and Reporting:
- Track and measure performance metrics such as website traffic, social media engagement, ad spend, and lead generation.
- Provide monthly reports and suggestions for improving marketing performance.
- Local SEO & Google My Business:
- Manage and optimize the Google My Business profile for maximum local visibility.
- Drive positive reviews and engage with customer feedback.
- Collaboration:
- Work closely with the Now Gardening team to develop marketing campaigns.
- Stay up-to-date with the latest digital marketing trends and tools to keep the company at the forefront of industry practices.
Requirements:
- Proven experience in digital marketing, with a focus on social media, paid advertising, and content creation.
- Video production and editing skills.
- Strong knowledge of Google Ads and Facebook Ads Manager.
- Experience with social media platforms, especially Instagram, and an eye for content creation.
- Familiarity with email marketing platforms (e.g., Mailchimp, ConvertKit).
- Basic understanding of SEO and local SEO best practices.
- Ability to create compelling copy and visuals (experience with tools like Canva, Adobe Spark, Capcut or equivalent).
- Analytical skills to track performance, report on key metrics, and optimize campaigns.
- Strong organizational skills,
with the ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills.
Desirable Skills:
- Experience in the gardening, landscaping, or home improvement industry.
- Video production and editing skills.
- Experience with WordPress or website management tools.
- Knowledge of influencer marketing and local partnerships.
Benefits:
- Competitive salary.
- Flexible working hours with hybrid working options.
- Opportunity to grow with a fast-paced, forward-thinking company.
- Autonomy and creative freedom in managing marketing campaigns.
Job Types: Full-time, Permanent
Pay: £30,000.00-£35,000.00 per year
Additional pay:
- Bonus scheme
- Loyalty bonus
- Yearly bonus
Benefits:
- Company pension
- On-site parking
Schedule:
- Monday to Friday
- Weekend availability
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 1 year (required)
- Marketing: 1 year (required)
Work Location: In person
Expected start date: 18/11/2024
▶️ Digital Marketing Specialist
🖊️ NOW Gardening
📍 London