13 Oct
Ambition
City of London
Job description
Position : Business Development and Marketing Executive
Top accountancy firm
This firm is dedicated to fostering a supportive and inclusive environment where diversity is celebrated. They aim to retain and grow their client base, attract new clients, and enhance the brand.
As a Business Development Executive, you will be instrumental in executing strategic plans and ensuring their communications resonate with their target audiences.
They offer a vibrant culture and excellent benefits to employees.
About You
You have a proven track record in executing marketing and business development strategies within a professional services setting.
You are adept at advising and challenging partners and possess a comprehensive understanding of the marketing mix, including communications, data analytics, targeted campaigns, and client care.
Key Responsibilities
- Partner with colleagues to develop and implement strategic initiatives.
- Design and execute targeted business development campaigns, following up with sales efforts.
- Oversee multi-channel communication campaigns, ensuring they are engaging and effective.
- Create and refine compelling content, such as articles, reports, and brochures.
- Assist with bids, tenders, and presentations.
- Focus on client retention and growth through strategic client care.
- Utilise CRM systems to manage and analyze profit centre data and pipelines.
- Support internal marketing and cross-selling initiatives.
- Maintain and enhance web and social media presence.
- Organise and manage events, including webinars.
- Conduct market research and competitor analysis.
- Manage budgets and resources to maximize return on investment.
- Collaborate with team members to ensure alignment and share best practices.
Skills & Expertise
- Strong background in marketing and business development, with experience in planning and execution.
- Experience in a professional services firm, ideally in accountancy or law.
- Confident in persuasion, influence, and collaboration.
- Energetic and proactive, with a drive to initiate and implement processes.
- Skilled in managing multiple projects, with the ability to prioritize and delegate.
- Knowledgeable in digital marketing and CRM systems.
- Excellent written communication skills with a keen eye for detail.
- Proficient in Microsoft Office, including Excel, Word, PowerPoint, Outlook, and Teams.
▶️ Business Development & Marketing Executive
🖊️ Ambition
📍 City of London