13 Oct
Legal & General
London
Job description
We’re recruiting for a Marketing Planning Manager to join us on a 12-month FTC. We’re offering a competitive base salary and strong benefits package.
You will be managing the annual marketing planning processes to produce robust marketing plans and re-forecasts that align with the Product, Proposition and Commercial strategies and that are optimised for product enhancements and external market conditions.
You will also manage the Retirement Direct Marketing channel monthly and weekly performance reporting, monitoring key indicators and identifying trends.
What you'll be doing :
- Co-ordinating the annual marketing planning process; quarterly and monthly reforecast, including phased plans; to deliver commercial value,
budget, marketing ratio and NBVA outputs
- Day to day budget and accrual management, key contact with Finance to manage finance processes
- Providing performance and marketing MI and running key governance, trading and performance meetings
- Building and nurturing collaborative working relationships with key stakeholders across the Retirement businesses
- Competitor and market monitoring and analysis to feed into the planning processes
- Working closely with the Data Science team to ensure latest marketing analytics, attribution, econometrics, customer segment and LTV data and methodology is fed into the marketing planning and reforecast processes
- Optimising and improving processes and performance monitoring by implementing and embedding automation
- Working with the relevant Product & Proposition and Commercial teams to ensure that the marketing strategy and plans are aligned with and optimised for product enhancements and driving value metrics
- Ensuring that we adhere to the FCA’s guidance on Treating Customers Fairly (TCF) in all solutions we deliver by working closely and collaboratively with the Conduct Risk team
Company Description
Helping over ten million people around the world manage their savings, retirement plans and life insurance requires a lot of people behind the scenes.
It’s up to us in L&G; Group functions which includes our tech and digital teams, Group Finance, HR, Risk and Corporate Affairs to provide the essential support services that all areas of the business need, here in the UK and overseas.
Simply put, we enable everyone at Legal & General to do what they do best. That means we’re helping to improve our customers’ lives and contributing to the success of the business every day.
Qualifications
Who we're looking for :
- Excellent knowledge and experience of developing, implementing and co-ordinating marketing planning processes
- Excellent understanding of marketing performance metrics and reporting
- Experience of budget management and finance processes
- Strong analytical mindset
- Experience within a marketing function with some understanding of SEO and PPC channels
- Experience with PowerBi
- Experience with Python as a bonus
- Experience of budget management and finance processes
Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you.
Here are some of the benefits we offer :
- The opportunity to participate in our annual,
performance-related bonus plan and valuable share schemes
- Generous pension contribution
- Life assurance
- Private medical insurance (permanent employees only)
- At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
- Competitive family leave
- Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice
- There are the many discounts we offer both for our own products and at a range of high street stores and online
- In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart
Additional Information
Legal & General is a leading financial services organisation, named in 2023, for the second year running. Rated top in our sector and top for inspirational leadership, we have a strong heritage and an exciting future.
We’re one of the world's largest asset managers, homebuilders, pension providers and insurers. Connecting to form a unique business model which drives value for our customers and society.
And enabling our people to create impact through work that is meaningful and valued.
If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences.
Guided by leaders with integrity who care about your future and wellbeing.
Empowered through initiatives which support people to develop their careers and excel.
We strive to be open, mindful, and inclusive, so are always willing to discussing flexible working arrangements and reasonable accommodations for candidates with specific needs.
It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.
If you’re open to find out more, we'd love to hear from you.
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▶️ Marketing Planning Manager - 12 Month FTC
🖊️ Legal & General
📍 London