13 Oct
Neilson Active Holidays
Brighton
Job description
Job Title :
Customer Marketing Manager
Department : Sales & Marketing
Sales & Marketing
Location :
Brighton Office 3 days in the office (Tues, Weds, Thurs) and 2 days remote working
Reports to :
Head of Direct Marketing
Salary :
£45,000 - £50,000 dependent on experience
Contract : Full-time permanent
Full-time permanent
Experience :
Minimum 5 years in a similar role
Job Role Summary :
Working under the Head of Direct Marketing, your role will be to support the Marketing Team in the following areas :
Customer lifecycle management :
- Work with the Head of Direct Marketing to implement the strategy to improve the customer lifecycle journey.
- Manage email / SMS production and customer comms automation,
from the initial briefs to content, targeting, data selection, campaign deployment and reporting.
- Working with MI to analyse and implement learnings.
- Using Microsoft Excel with confident data skill.
- Data analytics using BI dashboards and the ability to create reports highlighting results and learnings to optimise.
- Data-driven decision-making and A / B testing.
Strategy & Insight :
- Support in the delivery of the annual marketing strategy encompassing brand and sales campaigns.
- Identify opportunities to innovate growth strategies to keep the audience engaged across all direct marketing channels email, post, SMS, Social, on-site as well as brand partners and trade.
- Help develop standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team.
Project Coordination :
- Create well-prepared briefs for campaigns to guide the agency / creative team effectively.
- Copy QA checking
Digital & Social Media :
- Ensure timely web marketing / trading updates and maintain an up-to-date website throughout season and campaign cycles.
- Oversee social media accounts, posting regular content and analysing metrics.
Reporting :
- Gather mailing analytics and insights to inform direct marketing strategies.
- Provide an overview of general engagement across platforms, including web and mailings
- Proactively gather market intelligence and insights.
Requirements
What you will need :
Personal Specification
- Exceptional writing and editing skills.
- Strong command of grammar, punctuation and style.
- Self-starter with quick learning capabilities.
- Excellent verbal communication skills.
- A good understanding of marketing in the premium travel sector or like-minded sectors that specialise in high-value, low-frequency purchases.
- Exceptional organisational skills with a keen eye for detail.
- Proficiency in time and project management, prioritisation, and multitasking.
- A passion for storytelling and content creation, combined with a keen eye for detail.
- Results-driven and open-minded.
- Someone who loves being part of a great team and shaping a positive team culture.
- Supporting our test and learn’ approach to optimise communication effectiveness.
- Liaise with cross-functional teams on promotional plans in order to convert, reactivate and retain customers.
Technical Skills & Knowledge
- Solid experience using CRM platform SuiteCRM and DotDigital (or equivalent) with HTML editing skills in Drupal and / or Email platforms.
- Excel,
PowerPoint, and Word competency.
- Mac user / DTP use (Adobe suite etc.)
- CMS user.
- Understanding of content performance metrics and the ability to use analytics tools to make data-driven decisions.
Experience & Track Record :
- Demonstrable experience in customer lifecycle marketing, including customer retention strategies, project management and CRM.
- Line management experience.
- Strong experience in the travel industry is advantageous.
Qualifications
Degree level (or equivalent experience).
Benefits
Neilson Benefits :
- 25 days holiday + bank holidays. Option to purchase 5 days holiday as extra.
- Auto enrolment into Scottish Widows pension scheme (Employer 4%, employee 5%).
- Life Assurance x 2 salary.
- Additional partner discounts (OOSC, Osprey, Trek, Snow Centre, Temple Spa etc).
- Modern, friendly, casual, upbeat office atmosphere.
- Free on-site gym & shower facilities.
- Free parking within a 10-minute walk from the office.
- Office secure bike storage.
- Great office location in Brighton Marina.
- Highly preferential holiday deals (70% discount + additional discount for children).
- Remote working options.
- Office kitchen / bar Coffee & tea making facilities.
- Office pool table & darts board.
- Daily fruit basket.
- Free drinks fridge & snacks.
- Cycle to work & Tech scheme (salary sacrifice).
▶️ Customer Marketing Manager
🖊️ Neilson Active Holidays
📍 Brighton