11 Oct
Morgan McKinley
London
Exciting opportunity to work with a Big4 Tech Company as Marketing Manager, based in London!
Marketing Manager
Contract Duration: 18 months
Location: London, UK (3 days WFO, 2 days WFH)
The Marketing Manager, Digital Media, will play a critical role in overseeing the execution and optimization of the company’s digital advertising strategy and campaigns activated by our agency partners. Serving as the primary liaison between the company and its advertising agency partners, you are responsible for ensuring seamless collaboration and driving continuous improvement in advertising performance and efficiency.
A successful candidate has deep expertise in ad operations and programmatic advertising.
They leverage their technical knowledge of ad serving platforms, DSPs, and campaign management tools to develop streamlined workflows and drive operational excellence. Additionally, you stays abreast of industry trends, emerging technologies, and platform changes, ensuring the company’s advertising strategies remain cutting-edge. You leverage strong relationships with platform partners to deliver industry-first solutions in the entertainment space.
Key Responsibilities:
- Serve as the primary point of contact and lead collaborator with external advertising agencies and media partners for digital platforms.
- Own processes, tooling and billing for advertising campaigns across programmatic, direct, social, and other channels, in close coordination with agency teams, organic social teams, production and creative.
- Develop and refine ad operations processes, workflows, and tools to increase efficiency and scale across in-house and agency-driven campaigns.
- Analyze campaign performance data to identify opportunities for improvement and make data-driven recommendations to internal and external stakeholders.
- Stay up-to-date on industry trends, emerging ad technologies, and platform changes to continuously improve advertising strategies.
- Manage vendor and platform relationships, negotiate contracts, and ensure compliance with policies and regulations, implement and monitor best in class brand safety standards.
- Provide training and guidance to internal stakeholders on best practices for working with agency partners.
Required Qualifications:
- Solid background and proven experience in digital ad operations, with a strong background in managing agency partnerships.
- In-depth knowledge of programmatic advertising, ad serving platforms, DSPs, SSPs,
and campaign management tools.
- Proven ability to effectively communicate and collaborate with cross-functional teams, both internally and externally
- Strong analytical and technical skills, with the ability to interpret performance data and make data-driven decisions
- Excellent project management, problem-solving, and decision-making abilities
- Highly organized with the capacity to manage multiple campaigns and priorities simultaneously
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▶️ Marketing Manager
🖊️ Morgan McKinley
📍 London