Senior Marketing Executive (Events)

Senior Marketing Executive (Events)

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail - one of the world's most competitive markets, with a deluge of multi-dimensional data - dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.







Tesco Media is on a mission to become the number one Retail Media platform of choice for brands in the UK and we're looking for smart, talented and driven people to come and join us on our journey.

Tesco Media is part of dunnhumby which is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

We're looking for an Event Marketing Specialist who expects more from their career. It's a chance to extend and improve Tesco Media's Marketing Team. It's an opportunity to work with a market-leading business to explore new opportunities and enable Tesco Media and its clients to grow.

Joining our team, you'll work with world class and passionate people to develop and deliver B2B event marketing plans to raise external awareness of Tesco Media's capabilities and generate business opportunities with our clients and agency partners.





You will plan and deliver commercially focused events and brand experiences that exceed our customers' expectations whilst helping our sales team reach their targets.

What you'll be working on

- Raising the visibility of Tesco Media's offerings among targeted audiences by developing best in class B2B event-based marketing campaigns.
- Responsibility for project managing all Tesco Media's owned, earned and paid for events including our annual Upfronts, industry events, media agency events and speaking slot opportunities.
- Working closely with content marketing, you'll develop best in class events that drive brand awareness, consideration and talkability in the industry.
- Crafting distinctive invitation copy and comms to engage our target audiences,





build awareness and drive consideration of Tesco Media.
- Supporting the promotion of thought leadership and insights by building an annual event marketing plan which includes a mix of webinar series and in person events to engage our B2B audience.
- Supporting our media agency team by developing innovative and engaging agency tours to build presence and advocacy amongst this audience.
- Setting objectives for each event to ensure ROI. Conduct event evaluations and report back to senior leaders with your recommendations for future events.
- Project managing skills are critical as you'll be responsible for venue sourcing, talent and speaker management, budget management, content management and ensuring key milestones are met throughout the project






- Developing partnerships with industry retail media event partners including Advertising Week, Adwanted, The Drum Live.
- Fully owning of the annual events plan, which will be supported on by the wider team and you'll manage the onboarding of freelancers and event companies to carry out certain activities where necessary.

What we expect from you

- Seasoned event management experience
- Media industry experience highly desirable
- Knowledge of the advertising and marketing industry
- The ability to own marketing campaigns and deliver autonomously whilst managing senior stakeholders
- Fluent English, excellent copy writing skills and a brilliant storyteller
- A team player with the ability drive new activity, innovate and create compelling event based marketing campaigns







What you can expect from us

We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You'll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don't just talk about diversity and inclusion. We live it every day - with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof.





We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact [email protected] to discuss how we can meet your needs.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter,





as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)

▶️ Senior Marketing Executive (Events)
🖊️ dunnhumby
📍 London