11 Oct
ASM Global
Manchester
Job details
Here’s how the job details align with your profile.
Job type
- Full-time
- Fixed term contract
Location
Manchester
Benefits
Pulled from the full job description
- Company pension
- Employee assistance programme
Full job description
Director of Sales & Marketing - AO Arena, Manchester (Fixed-Term)
Who we are
We are ASM Global, and we host breath-taking live events at our venues around the globe. Our impressive network of over 350 Stadiums, Arenas, Conference Centres and Theatres have welcomed some of the World’s most exciting Music Artists and Sporting Events. Our vision is to connect the world through inspiration,
innovation and imagination to realise the potential of the spaces and places that bring people together
About the AO Arena
The AO Arena has welcomed over 30 million guests and thousands of World-renowned artists since opening its doors in 1997. It has played a vital role in shaping Manchester’s music scene and has supported artists from back-rooms to main stage. With its £50million redevelopment, the new look AO Arena will attract more artists and for more fans, for many years to come.
Made in Manchester, Made for Manchester.
AO Manchester is operated by ASM Global, the world’s leading venue management and services company, connecting people through the power of live experiences.
About the Role
As Director of Sales and Marketing your role is to drive the commercial success of the AO Arena. Reporting to the General Manager, this role will play a pivotal part in shaping the venue's future, ensuring the smooth operation of ticketing, premium sales, hospitality, partnerships, and merchandising. The successful candidate will develop and execute sales strategies, motivate teams,
and implement innovative marketing approaches. By fostering a high-performance culture, you will help to exceed business targets, ensure team growth, and uphold ASM Global’s core values during this exciting and dynamic period
What we can offer:
You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with 25 days annual leave
We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.
A healthy contribution of % Pension so that your golden years are spent ticking off the items on your bucket list.
Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield; ASM will support with these unexpected costs. For you and any children.
We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.
We are visionaries: both physically and metaphorically! When you join ASM you will be entitled to eye care vouchers and a contribution towards any glasses you require.
Your Responsibilities:
- Achieve sales revenue targets across all areas of the AO Arena, including ticketing, premium seating, hospitality, merchandising, and partnerships.
- Work closely with the Head of Premium Seating and Hospitality to develop and implement the complete sales process,
from prospecting strategies to client presentations, negotiations, and contract finalisation.
- Take full accountability for the Sales and Marketing budget, ensuring efficient spending to achieve business objectives.
- Research and develop marketing strategies and plans, understanding consumer needs, identifying market trends, and suggesting system improvements to achieve sales and marketing goals.
- Utilise CRM systems and digital/social platforms to maximise opportunities and deliver a strong return on investment.
- Oversee all marketing campaigns and promotional activities for the AO Arena, ensuring alignment with business goals.
- Maximise partnership opportunities while managing and fulfilling commitments with existing partners, including AO, Three, Vuse, Heineken, and Coca-Cola, among others.
- Ensure the success of the naming rights partnership with AO, aligning objectives and delivering on mutual goals.
- Work with the Head of Ticketing to optimise ticketing revenue streams in partnership with Ticketmaster, benefiting both the venue and promoters/clients.
- Monitor and analyse the performance of commercial activities, producing detailed reports for ASM Global’s senior management.
- Recruit, train, coach, and manage sales and marketing teams, fostering a high-performance culture and continuous development.
Key Skills and Experience
- Extensive hospitality industry knowledge: A deep understanding of the hospitality sector, with Proven track record of driving successful sales and marketing initiatives within a fast-paced environment.
- Demonstrated ability to lead, manage,
and motivate teams effectively, driving performance and achieving business goals.
- Skilled in establishing and maintaining successful relationships with both internal and external stakeholders.
- Proven track record in driving sales and acquiring new business: Expertise in identifying and seizing business opportunities to fuel growth.
- Experience in using innovative marketing strategies to increase sales and improve revenue streams.
- Financial and performance reporting skills: Solid understanding of budgeting processes and performance reporting, with the ability to analyse financials and KPIs.
- Strong leadership and interpersonal skills: Excellent communication, influencing, and empathy skills to inspire teams and work collaboratively.
- Proven track record of exceeding targets: Consistent history of surpassing sales, revenue, and performance goals.
- Analytical and strategic: Ability to analyse team performance, report findings, and recommend improvements to senior leadership.
Please note: this is a fixed-term contract and ideally the successful candidate will be able to start immediately.
Recruitment Process Outlined:
- 1st Stage- Intro Call with Talent Team
- 2nd Stage- F2F Meeting with GM
- 3rd Stage TBC
Inclusive Workplace
At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and
more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our employees, customers, and suppliers.
Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
How to Apply
Please download and complete the Employment Application Form.
Submit your completed forms to:
[email protected] ensuring that you detail the role that you are applying for.
Please note incomplete applications will not be considered.
Position
Director of Sales & Marketing (Fixed-term)
Salary
Competitive
Working Hours
37.5 hours per week
Location
AO Arena, Manchester
Closing Date
25/10/2024
Downloads
- ASM Global Employment Application Form
▶️ Director of Sales & Marketing ( Fixed-Term) - AO Arena, Mancheste
🖊️ ASM Global
📍 Manchester