11 Oct
Signature Group
Edinburgh
Published
October 11, 2024
Location
6 Albyn Place, Edinburgh
Job Type
Full time
Venue
Head Office
Description
Digital Marketing and Content Executive
Salary: £35,000 per annum
Location: Edinburgh (with flexible working options)
Hours: 37.5 Hours PW
TLDR: We’re a Scottish Hospitality Group looking for a Digital Marketer to help bring our online presence to life. If you can champion food & drink on Social Media Platforms, with a strong understanding PPC Campaigns, Email Marketing & WordPress then we want to hear from you!
About Us:
Signature Pub Group is an established name in the hospitality industry, managing some of Scotland’s most iconic bars, restaurants, and venues, as well as Cold Town Beer,
our in-house brewery. We pride ourselves on delivering memorable experiences, and our digital presence plays a key role in driving customer engagement and loyalty across all our brands.
The Role:
We are looking for a talented Digital Marketing and Content Executive to join our fun, hard-working marketing team. This role is heavily focused on content creation and management, but also requires knowledge of website management, email marketing, and paid advertising to support the team as needed. You’ll be responsible for driving creative, engaging campaigns across all Signature Pub Group venues and Cold Town Beer, while also overseeing our Social Media Champions Programme, where venue staff contribute to our content efforts.
Key Responsibilities:
Content Creation & Management:
- Plan, create, and manage engaging content across all digital platforms (social media, websites, and email marketing).
- Provide content plans and guidance for staff in our Social Media Champions Programme,
ensuring they contribute on-brand, high-quality content from each venue.
- Ensure consistent brand messaging and tone of voice across all digital channels.
- Collaborate with in-house teams and external partners (e.g. videographers, designers) to develop multimedia content.
Email Marketing:
- Contribute to email marketing campaigns through our platform, Stampede, ensuring high levels of engagement and conversion.
- Maintain and grow our subscriber database, while ensuring compliance with GDPR regulations.
Website Management:
- Oversee the management and ongoing optimisation of our websites, primarily using WordPress.
- Work with developers to ensure website content is current, on-brand, and user-friendly.
Paid Advertising (as needed):
- Assist the team with planning,
executing, and monitoring paid social media and PPC campaigns to drive traffic and conversions.
- Analyse campaign performance and provide actionable insights for improvement.
Analytics & Reporting:
- Track and report on the performance of digital marketing campaigns across all channels, using insights to inform future strategies.
- Conduct regular competitor analysis to identify trends and opportunities.
What We’re Looking For:
- Proven experience in digital marketing, with a focus on content creation and management.
- Ability to plan and manage content across multiple platforms.
- Experience working with Stampede (or similar email marketing platforms) and WordPress
- Strong organisational skills to manage multiple content streams,
including the Social Media Champions Programme.
- Knowledge of paid advertising (Google Ads, Facebook Ads) is preferable to assist the team when needed.
- A creative thinker with strong copywriting skills and an eye for detail.
- Data-driven mindset, with the ability to analyse insights and adjust strategies.
- A proactive, team-oriented attitude with the ability to work independently when required.
Benefits:
Staff discount ranging from 25% to 50%; 25% Cold Town Beer discount (that’s ours!), flexible working, monetary rewards available weekly, annual staff party, an extra days holiday for your birthday, plus extra annual leave days are awarded at 3/5 and 10 year service intervals,
and if that’s not enough we offer a generous scheme for referring friends for jobs (up to £500!)
We believe in developing our teams: there’s the opportunity for development across the whole spectrum of hospitality in Signature.
How to apply
If this sounds like something you want to be a part of, apply today by sending in your CV along with a cover letter telling us why you think you would be a great fit for the role.
All candidates must have the right to unrestricted employment in the UK and hold a valid National Insurance Number and UK bank account to be considered for this role.
* Signature Group operates with a privacy policy. Your information will never be shared with any third parties and will only be used for the purpose it is intended.
▶️ Digital Marketing and Content Executive
🖊️ Signature Group
📍 Edinburgh