11 Oct
CDW UK
City of London
BACKGROUND TO THE ROLE
Bring your career and talents to CDW, where you can have a greater impact, be inspired by our mission and excited about your job and future. With revenues of over £1 billion, CDW UK is a leading supplier of IT solutions and services to a broad range of commercial and public sector customers globally.
This role incorporates business and marketing strategy with planning and executing impactful, measurable and experiential marketing campaigns. You will use business acumen to balance the needs of CDW, our partners, solutions and services to drive incremental pipeline and investment objectives, whilst simultaneously keeping a sharp eye on cost, value and ROI.
The successful candidate will be expected to think and act both strategically and tactically demonstrating an understanding of the broader market and what content matters to our customer audience, along with what experiences we want to create to engage our customers and prospects.
KEY RESPONSIBILITIES
As Associate Marketing Manager, you’ll be responsible for owning the planning and execution of the Microsoft marketing strategy in collaboration with the Microsoft practice leadership team. You’ll be expected to think and act both strategically and tactically demonstrating an understanding of Microsoft, it’s various partner solution areas, and the broader market to determine what content matters to our customer audience, along with what experiences we want to create to engage both customers and prospects. This position requires a high degree of cross-team collaboration whilst also having the ability to work independently. You will need to ensure the flexibility to attend partner conferences,
as well as run events and meetings across the UK as needed. What you’ll do:
• Partner Planning – Leveraging the full marketing mix, develop annual marketing plans to drive outcomes set out in the business plan.
• Budget - Pitch plans to Microsoft (and supporting partners) to secure budget, ensuring all activity is compliant for funding claims, and monitor cost/value.
• Execution – Work with stakeholders to create compelling content/storytelling, briefing into agencies for delivery. • Campaign Management – Project manage all stages of the partner marketing process and ensure effective implementation of all plans from conceptualisation stage.
• Leverage knowledge of the various campaigns in flight across partner solution areas (Windows 11, Modern Workspace, Azure, Security, etc.)
to identify opportunities for cross-campaign collaboration.
• Lead Generation – Build a pipeline of activity for aligned partner(s). Classification: Public Information Version: 1.0
• Data-driven Approach – Leverage propensity and other datasets available to ensure effective targeting across campaigns, including net new customer targets identified from Microsoft/external data sources
• Programme Alignment – Connect campaigns and marketing activities with the broader Microsoft incentive programmes, using marketing as a tool to increase incentive and programme adoption.
• Creative Planning – Utilise relationships and insight from Microsoft and internal resources to build a comprehensive,
creative marketing plan that brings fresh and exciting ideas to the partnership. Think outside the box to ensure our content and activities stand out among the competition.
• Analysis - Collate, measure, and analyse results of all campaigns to demonstrate partner return of investment and make ongoing recommendations for future campaigns to drive optimum performance.
• Compliance - Ensure a comprehensive understanding of aligned partner marketing programmes and guidelines, ensuring compliance at all times.
• Funding Claims - Work with the Marketing Operations team to ensure all MDF claims have required Proof of Executions, Proof of Cost and Proof of Performance, and that the claims are submitted in a timely manner, ahead of deadlines to ensure zero exposure to the business.
• Relationships – Maintain strong relationships with key stakeholders within CDW including the dedicated Microsoft Practice, our agencies, and supporting partners..
• Agency Management – work with approved marketing agencies and/or CDW’s internal agency to help drive best practice and best value for CDW and partners
QUALIFICATIONS, SKILLS, AND EXPERIENCE
• Either bachelor’s degree in marketing/business discipline or a minimum of 3 years’ experience in the IT channel for a partner/reseller across marketing, category management, sales or partner management.
• Goal oriented with a strong bias toward action and tangible results.
• Strategic thinker who can also balance execution in a fast-paced environment.
• Proven track record of Partner Marketing strategies and investment models within the Microsoft partner eco-system i.e. programmes, incentives, solution plays.
• Evidence of managing virtual teams across a broad set of stakeholders in a manner that holds individuals accountable in order to deliver to objectives.
• Strong ability to listen, translate and articulate requirements.
• Planning, organisation, reporting and problem-solving skills with attention to detail.
• Commercially aware with a keen analytical eye.
• Digital marketing, events management, copywriting.
• History of managing multiple projects/deadlines simultaneously; ability to set priorities and be comfortable/flexible in changing environments; proven track record of taking ownership.
• Microsoft productivity suite – O365, Teams, SharePoint, Word, Excel, PPT, Power BI.
• Excellent interpersonal & communication skills.
• CRM/Marketing Automation experience an advantage (especially HubSpot).
• Passionate, professional, with a proactive ‘can-do’ attitude at all times.
ABOUT CDW
CDW is arguably one of the smallest “big companies” you will ever work for. We believe that it’s the people that make ‘IT’ happen and that by having a culture of passionate people with clear and common goals, we can achieve amazing things. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same.
From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you’ll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self—and your best ideas—to CDW. Because diverse perspectives bring forth better problem solving—and better solutions for our customers on a rapidly evolving technology landscape
▶️ Microsoft Marketing Manager
🖊️ CDW UK
📍 City of London