10 Oct
Aspire
Richmond
Job Title: Global Content Creator
Business Unit / Function: Global MarketingLocation: To be ConfirmedReports to: Head of Content
Role Overview:
We are seeking a highly creative and experienced Content Creator to join our Global Marketing team and play a pivotal role in driving a broad brand transformation with a strong emphasis on content creation and e-commerce. The ideal candidate will have a background in luxury fashion brands and a deep understanding of digital content strategy, particularly in developing social-first content. You'll be responsible for producing high-quality video and still content that aligns with our brand's premium positioning, enhances our storytelling, and engages our target audience across key platforms.
Team Structure:
Our digital team is built to deliver excellence across various touchpoints. The current setup includes:
- CRM and Data: A dedicated 3-person team focusing on managing customer data, email marketing, and leveraging AI for personalised content delivery.
- Content Factory: A social-first content unit specialising in producing compelling content for Meta platforms (Instagram, YouTube, and Facebook).
Content Strategy & Platforms:
1. Content Creation
- We are looking for social-first content creators with proven experience in developing high-quality video content for luxury brands.
- The ideal candidate will be skilled in conceptualising, creating, and executing reels, video content, and storytelling pieces that effectively showcase our brand's identity and drive engagement.
- High execution standards are required to maintain the quality and sophistication expected of a luxury brand.
- Platforms of Focus:
- Instagram: Primary platform for brand storytelling and customer engagement.
- YouTube: Currently an underdeveloped channel. We need a content creator who can strategise, launch, and grow our presence on YouTube.
- TikTok: In the early stages of exploration. Experience in TikTok content ideation and paid advertising is a strong plus.
Key Responsibilities:
- Creative Content Production:
- Ideate, plan, and produce innovative video and still content that aligns with brand and platform requirements, with a focus on fast turnarounds and creative impact.
- Lead all aspects of production, including shoot preparation, styling, location setup, and equipment management to ensure seamless execution.
- Edit and animate raw footage into high-quality content formats suitable for social and digital media channels.
- Strategic Input & Collaboration:
- Collaborate closely with the Content Factory and wider brand teams to bring creative briefs to life, providing strategic insights and ideation to elevate content quality.
- Attend internal meetings and actively contribute to brainstorming sessions, ensuring alignment with broader brand and business objectives.
- Performance Analysis & Optimisation:
- Regularly measure content performance using established KPIs, gathering insights on engagement and audience response.
- Apply findings to refine and optimise content strategies, continuously pushing the boundaries of digital storytelling.
- Trend Awareness & Innovation:
- Stay up-to-date with emerging trends, competitor activities,
and platform-specific developments to propose new creative concepts and content opportunities.
- Suggest potential partnership or advocacy collaborations to achieve breakthrough content that resonates with our luxury consumer base.
What We Offer:
- An opportunity to shape and elevate our brand's digital presence through innovative and engaging content.
- The chance to work with a collaborative and passionate team, driving brand transformation on a global scale.
- Competitive salary and benefits, along with the opportunity to influence content strategy for a high-end brand.
We Are Aspire Ltd are a Disability Confident Commited employer
▶️ Global Content Creator
🖊️ Aspire
📍 Richmond